Brand Tone

Spiritual & Wise, Modern & Accessible, Empowering & Supportive, Authentic & Trustworthy, Positive & Uplifting

Brand Values

• •Spirituality & Ancient Wisdom
• •Authenticity
• •Well-being & Happiness
• •Quality & Craftsmanship
• •Empowerment
• •Modern Relevance

Best Practices

• •Embrace Spiritual Authority with Accessibility: Use knowledgeable and respectful language regarding spiritual concepts, but always explain them in a way that is easy for a modern audience (especially Gen Z/Millennials) to understand and connect with. Avoid overly esoteric jargon without explanation.
• •Focus on Benefits and Empowerment: Clearly articulate how each product or service can positively impact the user's life – whether it's reducing stress, attracting opportunities, or fostering spiritual growth. Frame offerings as tools for personal empowerment.
• •Maintain Authenticity and Transparency: Be upfront about the sourcing of materials and the traditional knowledge behind the products. If items are handcrafted or energized, highlight these aspects as markers of quality and care.
• •Weave in Positivity and Hope: Use an optimistic and encouraging tone. Your copy should inspire users and make them feel understood and supported on their spiritual journey.
• •Be Consistent Across All Channels: Ensure that the tone used on the website aligns with social media posts, email communications, and product descriptions to build a cohesive and trustworthy brand identity.

Social Perception

Customers generally perceive Seetara as a source of authentic spiritual products that can bring positive changes and a sense of well-being. The brand is seen as knowledgeable in astrology and spiritual matters. There's an appreciation for the quality and aesthetic of the products. Some online reviews indicate a desire for clear authenticity certification, especially for crystal products, and occasional concerns about durability. The brand is recognized for its aim to bridge ancient wisdom with modern life.

Copy Examples

• •Unlock Your Inner Radiance. Discover Seetara’s ethically sourced crystals, designed to align your energy and illuminate your path in the modern world.
• •Feeling adrift? The ancient power of Rudraksha can anchor your spirit. Our certified 5 Mukhi beads are more than jewelry; they are your companions for clarity and calm. #SeetaraWisdom #ModernSpirituality #FindYourFocus
• •Navigate Life's Crossroads with Clarity. Your personalized Seetara astrology insight awaits.
• •Transform your space into a sanctuary. Seetara’s handcrafted, charcoal-free incense blends ancient Ayurvedic ingredients to create moments of peace and mindful connection in your everyday. #SacredScents #DailyRitual
• •At Seetara, we believe that ancient wisdom holds the keys to modern well-being. We're here to simplify spirituality, offering authentic tools and guidance to help you live a more meaningful, empowered, and joyful life. Your journey to a deeper connection starts here.