Brand Tone

Trustworthy and Reassuring, Passionate and Enthusiastic, Customer-centric and Approachable, Eco-conscious and Responsible, Community-oriented

Brand Values

• •Authenticity
• •Customer Satisfaction
• •Value
• •Sustainability/Eco-friendliness
• •Passion for Fragrance
• •Community Engagement

Best Practices

• •Prioritize Transparency and Honesty: Always be upfront about product authenticity and sourcing. Leverage trust signals like Trustpilot ratings consistently in communications.
• •Inject Passion and Enthusiasm: Let the love for fragrances shine through. Use evocative language that speaks to the sensory experience of perfume, and share the brand's founding story and enthusiasm.
• •Maintain an Approachable and Helpful Voice: Write as if you're advising a friend. Encourage questions, offer guidance, and ensure customer service touchpoints reflect this helpfulness.
• •Highlight Ethical Commitments: Regularly weave in mentions of eco-friendly practices, vegan and cruelty-free statuses, and community initiatives. This reinforces brand values beyond just the products.
• •Show, Don't Just Tell, Customer Satisfaction: Use snippets of positive customer reviews (with permission) or general sentiments from feedback in marketing materials. Emphasize fast shipping and genuine products as key satisfaction drivers.

Social Perception

Legitimacy and Trust, Good Deals and Service, Knowledgeable Ownership, Positive Online Reputation

Copy Examples

• •Headline: Your Journey into Authentic Niche Fragrance Begins Here. Body: At See Scents, we share your passion for exquisite aromas. Discover rare and sought-after perfumes, all genuine, all curated with love. Because finding your signature scent should be an experience, not a gamble. Shop with confidence – our Trustpilot reviews speak for themselves!
• •Headline: Luxury Scents, Responsibly Delivered. Body: Indulge in the world's finest fragrances while making a choice you feel good about. Our collection is proudly vegan-friendly, cruelty-free, and every order helps us plant an elephant grass plant for a greener tomorrow. Experience See Scents: where passion meets principle.
• •Headline: More Than Just Perfume. It's a Moment for You. Body: Founded from a love of all things scented, See Scents believes in the power of fragrance to carve out a special moment in your busy day. Explore our handpicked decants, rare finds, and timeless classics. Need a recommendation? We're always here to help you discover your perfect olfactory match.
• •Headline: The Niche Fragrance You've Been Searching For, Without the Hefty Price Tag. Body: Unlock exclusive access to genuine Creed, Roja Parfums, and more, often at prices that make luxury accessible. From coveted full bottles to affordable samples, your next scent obsession is waiting. Fast UK delivery ensures it's with you in no time.
• •Headline: Join the See Scents Family: Loved by Fragrance Aficionados. Body: From local Hampshire markets to the highest Trustpilot ratings in the UK for perfume retail, we're built on trust, passion, and a genuine connection with our customers. Discover why so many choose See Scents for their authentic fragrance journey.