Brand Tone

Approachable & Friendly, Passionate & Enthusiastic, Educational & Informative, Artisanal & Premium, Clean & Natural

Brand Values

• •Quality & Purity
• •Authenticity & Tradition
• •Family & Connection
• •Culinary Enhancement & Joy
• •Customer Experience
• •Sustainability

Best Practices

• •Embrace the "Approachable Artisan" Voice: Combine knowledgeable, passionate language about the quality and origin of the salt with a friendly, warm, and inviting tone. Avoid overly technical jargon unless explained simply. Think of talking to a friend who loves to cook.
• •Tell the Story: Weave in elements of the mother-daughter founding story, the hand-harvesting tradition, and the "aha!" moment of discovering the impact of good salt. This reinforces authenticity and connection.
• •Focus on Sensory Experience and Transformation: Use descriptive language that evokes taste, texture ("delicate," "slight crunch"), and the transformative effect of the salt on food. Highlight how it "elevates," "enhances," and "awakens" flavors.
• •Educate Gently: Share the benefits of unprocessed, natural salt versus common table salt without being preachy. Focus on the positive attributes of SEE SALT (pure, mineral-rich, no additives) rather than overly criticizing alternatives.
• •Stay Positive and Enthusiastic: Convey a genuine love for food and the product. Use exclamation points judiciously to add warmth and excitement. Encourage culinary exploration and share in the joy of cooking. Phrases like "you have NEVER tried salt like this before {PERIOD}" (from a product description) capture this enthusiasm well when used appropriately.

Social Perception

High-Quality Product, Trustworthy & Authentic, Gift-Worthy, Enhances Cooking, Support for Small Business, Clean & Natural

Copy Examples

• •Headline: Rediscover Flavor. One Pinch at a Time. Body: Tired of dull, lifeless meals? Our hand-harvested Fleur de Sel isn't just salt; it's an invitation to experience food in its purest, most vibrant form. Taste the sunshine and sea of the French coast, and let SEE SALT awaken your palate. What will you transform today? #SeeSaltTasteTheDifference #ArtisanSalt #FlavorElevated
• •Headline: From Our Family Kitchen to Yours. Body: It all started with a passion for good food and the magic of a perfect pinch of salt. As a mother-daughter team, we’re thrilled to share SEE SALT with you. Pure, unprocessed, and full of love – just like the best family recipes. Discover your new kitchen essential. #SeeSaltStory #FamilyOwned #KitchenSecrets
• •Headline: Not All Salt is Created Equal. Experience the SEE SALT Purity. Body: Did you know most table salts are heavily processed and stripped of their natural minerals? At SEE SALT, we believe in salt as nature intended: hand-harvested, unrefined, and bursting with clean, delicate flavor. Elevate your dishes from simple to spectacular. #PureSalt #HandHarvested #RealFlavor #NoAdditives
• •Headline: The Secret Ingredient Your Popcorn (and Everything Else!) is Missing. Body: Imagine: perfectly popped popcorn, lightly dusted with our Fleur de Sel + French Butter. It’s a game-changer! But don't stop there. From roasted veggies to your morning eggs, a sprinkle of SEE SALT adds that "wow" factor. What culinary creation will you enhance first? #FrenchButterSalt #GourmetSalt #KitchenMustHave
• •Headline: Gift the Taste of Excellence. Body: Searching for a thoughtful gift for the foodie in your life? SEE SALT’s beautifully packaged artisanal salts are more than just a condiment; they’re an experience. Perfect for hosts, holidays, or just because. Share the joy of exceptional flavor. #SeeSaltGifts #FoodieGift #ArtisanalQuality #GourmetExperience