Brand Tone

Aspirational & Stylish, Expert & Knowledgeable, Friendly & Approachable, Passionate & Enthusiastic, Individualistic & Unique

Brand Values

• •Exceptional Customer Service
• •Individuality & Style
• •Quality & Craftsmanship
• •Expertise & Professionalism
• •Curated Selection
• •Happiness

Best Practices

• •Embrace Individuality: Always highlight what makes a product or the Seen experience unique. Use words like "curated," "hand-picked," "artisanal," "bespoke," and "distinctive."
• •Balance Expertise with Warmth: Convey deep knowledge about eye care and eyewear trends, but do so in an approachable, friendly, and enthusiastic manner. Avoid overly technical jargon unless explaining specific benefits clearly.
• •Focus on the "Why," Not Just the "What": Explain the story behind the brands, the craftsmanship of the frames, or how a particular style can enhance a person's features and confidence. Connect eyewear to personal expression.
• •Maintain Visual Consistency: Ensure that all imagery used in copywriting (especially on social media and the website) reflects the high-quality, stylish, and often artistic aesthetic of the brand.
• •Speak to Aspirations: Position eyewear not just as a necessity but as a desirable accessory that enhances style and expresses personality. Use evocative language that paints a picture of confidence and individuality.

Social Perception

Seen Opticians is perceived as a premium, boutique optician that offers a distinct alternative to chain stores. Customers and the public see them as experts in eyewear styling, capable of finding frames that truly suit an individual's face and personality. They are known for their unique and extensive collection of designer and independent eyewear brands that are hard to find elsewhere. The customer service is highly regarded, often described as personal, attentive, and professional. While recognized as being at a higher price point, many customers feel the quality of the products, the bespoke service, and the overall experience justify the cost. They are viewed as a destination for those who see eyewear as a fashion statement and an expression of individuality.

Copy Examples

• •Headline: Beyond Sight. Discover Vision. Body: At Seen, we believe eyewear is an extension of your unique story. It's not just about clearer vision; it's about how you see the world and how the world sees you. Explore our curated collection of independent designers and let our expert stylists help you find frames that speak your language. #SeenOpticians #IndependentEyewear #StyleYourVision
• •Headline: Don't Just Be Seen. Be Remembered. Body: Your face is the first thing people notice. Make a statement. Our Manchester boutique is a treasure trove of hand-picked, artisanal eyewear from across the globe. Experience the Seen difference with a personalized styling consultation and discover frames as original as you are. Book your appointment today. #SeenManchester #LuxuryEyewear #EyewearStylist
• •Headline: Craftsmanship You Can See. Service You Can Feel. Body: We travel the world to bring you eyewear that combines exceptional design with unparalleled quality. But our passion doesn't stop at beautiful frames. At Seen, it's about the experience – from the most thorough eye exam to finding that perfect fit that makes you feel incredible. That’s the Seen promise. #SeenValues #QualityEyewear #CustomerFirst
• •Headline: Your Eyes Deserve an Expert. Your Style Does Too. Body: Tired of the same old specs? Our team of passionate opticians and stylists are dedicated to the art and science of eyewear. We offer comprehensive eye care alongside a styling experience that considers your features, lifestyle, and personality. See differently, with Seen. #ExpertEyeCare #ManchesterStyle #UniqueFrames
• •Headline: More Than an Optician. A Destination for Eyewear Lovers. Body: Step into Seen and enter a world where eyewear is celebrated. From iconic brands to emerging independent designers, our collection is a testament to originality and craftsmanship. Join our community of discerning frame-aficionados. Visit us in-store or explore selected collections online. #SeenCommunity #DesignerEyewear #EyewearFashion