Brand Tone

innovative, scientific, and reassuring

Brand Values

• •Innovation
• •User Well-being
• •Expertise
• •Quality

Best Practices

• •Lead with the Science: Always ground marketing claims in the technology behind the product. Explain how it works in simple, credible terms to maintain the expert tone.
• •Focus on the Solution: The core message should consistently revolve around solving the problem of VR motion sickness. Every piece of copy should, in some way, address this pain point and present SEENETIC as the definitive answer.
• •Maintain a Professional and Reassuring Voice: Avoid overly casual language, slang, or humor that could undermine the brand's scientific credibility. The tone should inspire confidence and trust.
• •Leverage the "Expert" Angle: Continuously reference the brand's origins with Boarding Ring and the expertise in motion sickness. This is a key differentiator and a pillar of the brand's authority.
• •Target the Tech-Savvy Consumer: Use precise language that appeals to an audience familiar with VR technology. Acknowledge their knowledge and position SEENETIC as a sophisticated upgrade to their existing setup.

Social Perception

a promising and much-needed innovator in the VR space. The perception is that of a serious, credible player aiming to solve a prevalent issue, rather than a lifestyle or entertainment-focused brand.

Copy Examples

• •Don't just play in new worlds. Feel good in them. SEENETIC VR® eliminates motion sickness, so you can explore without limits.
• •The science of a seamless VR experience is here. Our patented technology syncs what you see with what you feel, ending VR sickness for good. #SEENETIC #VRSickness #VirtualReality
• •Engineered in France by motion sickness experts, the SEENETIC VR® add-on is your key to unlocking hours of immersive, comfortable gameplay. Welcome to the future of virtual reality.
• •Tired of cutting your VR adventures short? With SEENETIC, nausea and dizziness are a thing of the past. It's time to reclaim your virtual world.
• •Experience VR without compromise. Sign up for our newsletter to be the first to know when the next generation of SEENETIC VR® is available.