Brand Tone

Passionate & Enthusiastic, Quality-Oriented & Refined, Approachable & Friendly, Traditional & Heritage-Proud, Promotional & Customer-Focused

Brand Values

• •Quality
• •Passion
• •Heritage/Legacy
• •Customer Experience
• •Development & Innovation

Best Practices

• •Develop a Brand Voice Chart: Create an internal document that explicitly defines the brand's personality traits (e.g., Passionate, Quality-Focused, Approachable, Traditional yet Evolving), key messaging points, words we use, and words we avoid. This ensures everyone creating content is aligned.
• •Always Anchor in the Why: Remind copywriters of Seelaz's core story – the family heritage and the passion for coffee. This emotional core should subtly infuse most communications, lending authenticity.
• •Balance Promotional Content with Value-Driven Content: While sales are important, intersperse promotional copy with posts that share coffee knowledge, brewing tips, or highlight the journey of the beans. This reinforces expertise and passion beyond just selling.
• •Adapt Tone Slightly for Different Platforms, but Maintain Core Identity: The language on Instagram might be more casual and visual than on LinkedIn, but the underlying values of quality, passion, and heritage should remain evident. The core message doesn't change, only its delivery style.
• •Regularly Audit and Review Content: Periodically review all marketing copy across different channels (website, social media, ads, emails) to ensure it consistently reflects the defined brand tone and values. Collect feedback and make adjustments as needed.

Social Perception

Positive Reputation for Coffee Quality, Good Customer Service (Generally), Established Coffee Provider, Trusted Brand, Associated with Variety

Copy Examples

• •Seelaz: Where Passion Brews Perfection. Discover the heritage in every cup.
• •Crafted from generations of coffee love ☕❤️ Our [Specific Coffee Type, e.g., Signature Turkish Blend] is more than just a drink, it's a Seelaz family tradition, perfected for your enjoyment. Taste the legacy. #SeelazCoffee #EgyptianCoffeeRoasters #PassionInACup #QualityCoffee
• •Elevate your everyday. Our Espresso Gold Instant Coffee delivers a rich, intense flavor that rivals your favorite café. Made from meticulously selected Arabica beans, it’s the perfect, passionate pick-me-up, ready in moments. Experience the Seelaz standard.
• •Your Coffee Ritual, Elevated. ✨ For a limited time, explore the rich world of Seelaz. Buy 2 of our 200g coffee packs and get a special discount! From robust Turkish to smooth Americano, find your perfect brew. Shop now and taste the Seelaz difference! [Link]
• •It started with a shared love for coffee, a dream nurtured by a couple and passed down through generations. Today, Seelaz stands as a testament to that enduring passion, built on research, dedication, and the pursuit of the perfect cup. We are more than coffee; we are a legacy brewing excellence.