Brand Tone

Introspective, Sassy, and Artistic

Brand Values

• •Creativity & Self-Expression
• •Exclusivity & Rarity
• •Artisanal Quality
• •Authenticity
• •Ethical Production

Best Practices

• •Always start with the artistic or emotional concept behind a piece before diving into the features. Use the "A Note From the Artist" format consistently.
• •Don't be afraid to use witty, slightly cynical, or confident language in product names and descriptions. It’s a key part of the brand's unique voice.
• •Mention the "limited run of 36" or "super small batch" in social media posts, ads, and product pages to drive urgency and highlight the value of exclusivity.
• •Use "I" and "we" to maintain the personal, small-team feel. Frame the brand as a collection of artists sharing their work, not just a store selling products.
• •Repeat phrases like "wearable art," "artistic clothing," and "creative clothing for creative people" to continuously reinforce the brand's core mission and differentiate it from other apparel companies.

Social Perception

Among its target audience (individuals who value art, creativity, and exclusivity), the brand is perceived positively as a legitimate small business offering high-quality, meaningful products. It is seen as personal, authentic, and trustworthy, connecting artists directly to consumers.

Copy Examples

• •For those of us who are 'recovering.' (And for those of us who have no interest in actually recovering). Our 'Recovering Perfectionist' tee is for you. Hand-printed, 100% cotton, and 100% done with unsolicited advice. Limited run of 36. Wear your art. #seekjoy #smallbatch #wearableart #artistsoninstagram #recoveringperfectionist
• •Your Closet is Boring. Let's Fix That. At seekjoy, we make wearable art, not fast fashion. Each design is a statement, hand-printed in a super small batch in Ohio. Find a piece that says what you're thinking. Shop the limited collection.
• •The "Inner Dialogue" Crewneck. This piece is about the conversations we have with ourselves when no one is listening. The lines intersect and fade, just like fleeting thoughts. It's a reminder to be comfortable in your own mind. — Joshua. A wearable piece of quiet contemplation. Screen-printed on an ultra-soft, 80% cotton blend fleece to keep you cozy while you're deep in thought. Only 36 made. Because your inner world is unique.
• •For the creative, the cynical, and the comfortable.
• •Clothing that says what you won't. Limited Edition. Artist Made.