Tono de Marca

direct, knowledgeable, and transactional. Efficient and product-focused, assuming audience familiarity with the culture. Simple and clear language, prioritizing information over storytelling. Creates an exclusive, "in-the-know" marketplace.

Valores de Marca

• •Authenticity
• •Exclusivity & Curation
• •Quality
• •Community Focus

Mejores Prácticas

• •Be Direct and Factual: Prioritize clear information. Always include the brand, product name, size, condition (if pre-owned), and price in your descriptions. Avoid jargon or overly descriptive language.
• •Let the Product Be the Hero: Use high-quality, clean photography. The product itself is the main attraction, so the copy should support, not overshadow, the visuals.
• •Use Subculture-Specific Hashtags: Consistently use hashtags relevant to the "casuals" scene (e.g., #stoneisland, #cpcompany, #casuals, #casualclobber, #terraces). This targets the right audience and reinforces your specialist identity.
• •Keep Calls-to-Action Clear and Simple: Use straightforward CTAs like "DM to purchase," "Shop via link in bio," or "See stories for details." This maintains the transactional and efficient nature of the brand.
• •Maintain a Consistent Visual Grid: On platforms like Instagram, ensure the style of photography is uniform. A clean, consistent grid of product shots reinforces the professional and specialist perception of the brand.

Percepción Social

Perceived as a specialist reseller for the "casuals" subculture, a reliable source for authentic, hard-to-find pieces. Caters to a niche audience of fashion enthusiasts who understand the cultural significance and value of the apparel. Image as a business for serious buyers.

Ejemplos de Copy

• •Stone Island Nylon Metal Watro Ripstop Jacket. Art: 721543632. Size Large. 9/10 Condition. €380. DM for enquiries. #stoneisland #casuals #seekingcasuals
• •C.P. Company Goggle Beanie. Brand new with tags. One size. €95. Link in bio to purchase. #cpcompany #casualstyle
• •The Best of Casuals. New & Pre-Owned. Free EU shipping on all orders over €150.
• •A new selection of C.P. Company has just landed. Sweatshirts, jackets, and accessories. All items available now on our Instagram. Follow us @seekingcasuals for first look.
• •New Stone Island & C.P. Has Arrived.