Brand Tone

Artistic, Nature-loving & Animal-centric, Personal & Authentic, Warm & Joyful, Descriptive & Evocative, Slightly Rustic/Homely, Accessible & Friendly

Brand Values

• •Love for Nature and Animals
• •Artistic Expression & Creativity
• •Bringing Beauty and Joy
• •Quality and Uniqueness
• •Giving Back
• •Personal Connection
• •Home Comfort & Personalization

Best Practices

• •Develop a Brand Voice Chart: Document key characteristics of your tone (e.g., warm, artistic, nature-focused), "words we use," "words we avoid," and a "this sounds like us, that doesn't" examples. Share this with anyone creating content.
• •Always Connect to Core Values: Ensure your copy subtly (or overtly, when appropriate) reflects your brand values like love for nature, artistic integrity, and bringing joy. For Art Images, this means frequently referencing inspiration from animals, the farm, and the artistic process.
• •Tell Stories, Don't Just Sell Products: Weave narratives around the artwork, the artist's inspiration, or how the products can enhance a customer's life and home. Merle's personal story and connection to nature are strong assets here.
• •Use Consistent Terminology and Imagery: Refer to products, art styles, and brand elements in a consistent way. Align the language of your copy with the visual aesthetic of your brand (e.g., if visuals are soft and natural, the copy shouldn't be harsh or overly formal).
• •Engage Authentically: When responding to comments or writing social media captions, maintain the established personal, friendly, and passionate tone. Let Merle's personality (or the brand persona representing her) shine through. Avoid generic or overly corporate language.

Social Perception

Positive but Niche, Seen as Authentic, Associated with South African Art/Craft, Perceived as High-Quality/Artisan, Limited Broad Public Awareness

Copy Examples

• •Snuggle up with the spirit of the wild. 🐾 Our new [Animal Name] cushion, inspired by Merle's latest watercolour, brings a touch of untamed beauty right into your living room. Crafted with love, designed to bring joy. Explore the collection on our website! #ArtImagesHome #NatureInspired #MerleVanEedenArt
• •From her farm sanctuary to your cherished spaces. Merle van Eeden pours her love for nature and every creature great and small into each brushstroke. Discover the heart behind Art Images and bring a piece of her world into yours. ✨ #MeetTheArtist #ArtWithAStory #SouthAfricanArtist
• •Give your furry best friend the gift of comfort and style! 🌿 Our new [Pattern Name] pet beds feature original art by Merle, turning naptime into a masterpiece. Because they deserve beautiful things too. Shop now and support animal welfare with every purchase! #ArtImagesPets #SpoiledPets #ArtForPets
• •Let the gentle whispers of nature and the soulful eyes of wildlife fill your home. Art Images is more than decor; it's a feeling. It's the beauty of the wild, captured in art, shared with love. What story will your walls tell? #ArtImages #HomeDecor #InspiredByNature
• •Looking for a gift that truly speaks from the heart? 🎁 Surprise them with unique, art-inspired treasures from Art Images. From vibrant mugs to serene art prints, find something special for everyone who cherishes beauty and nature. Shop early for the best selection! #ThoughtfulGifting #ArtisticGifts #MerleVanEeden