Brand Tone

Empathetic & Supportive, Informative & Trustworthy, Natural & Gentle, Positive & Results-Oriented, Community-Focused

Brand Values

• •Effectiveness for Sensitive Skin
• •Natural and High-Quality Ingredients
• •Ethical Practices
• •Sustainability
• •Transparency
• •Customer Confidence & Wellbeing
• •Giving Back
• •Australian Made

Best Practices

• •Lead with Empathy: Always acknowledge the challenges and feelings of those with sensitive skin. Use language that shows understanding and offers solutions, not just products. (e.g., "We understand that sensitivities...can leave you feeling self-conscious.")
• •Highlight Natural Efficacy: Consistently pair the "natural" aspect with "active" and "effective." Emphasize that gentle doesn't mean less powerful. Use phrases like "active natural skincare" and detail key botanical ingredients and their benefits.
• •Show, Don't Just Tell, the Results: Incorporate customer testimonials, before-and-after imagery (if applicable and ethical), and specific outcomes (e.g., "firmer and clearer skin within a week", "noticeable differences right away").
• •Reinforce Core Values: Regularly weave in mentions of "Australian made," "cruelty-free," "vegan," and "sustainably packaged" to reinforce the brand's ethical commitments. This builds trust and appeals to conscious consumers.
• •Maintain an Educational and Supportive Voice: Position the brand as a helpful guide in the customer's skincare journey. Use blog posts, social media tips, and informative product descriptions to empower customers with knowledge, rather than just pushing sales. Reflect the founder's expertise and personal journey where appropriate to build authenticity.

Social Perception

Trusted for Sensitive Skin, High Quality & Effective, Ethical and Conscious Brand, Founder's Story Adds Authenticity, Positive Customer Experience, Community Endorsed

Copy Examples

• •Headline: Sensitive Skin? Seeh the Calm, Feel the Confidence. Body: Tired of redness and irritation? Our Australian botanicals and active natural ingredients gently soothe and visibly restore your skin's balance. Discover skincare that understands your sensitivity.
• •Headline: Unlock Your Glow, Naturally. Body: Experience the power of Seeh Skincare's award-winning formulas. Made with the finest Australian ingredients, cruelty-free, and designed for even the most delicate skin. Your journey to radiant, healthy skin starts here.
• •Headline: Real Results for Real Sensitive Skin. Just Ask Our 20,000+ Happy Customers! Body: From calming rosacea to deeply hydrating dry patches, our community is experiencing the Seeh difference. Our secret? Potent, natural actives that truly work, without the harsh chemicals.
• •Headline: More Than Just Skincare, It's Skin Confidence. Body: We believe everyone deserves to feel beautiful in their own skin. That's why our founder, a chemical engineer, crafted Seeh Skincare to tackle sensitive skin concerns effectively, so you can focus on living your life, beautifully.
• •Headline: Kind to Your Skin, Kind to the Planet. Body: Embrace active natural skincare that’s Peta certified vegan and cruelty-free, housed in sustainable packaging. Nourish your skin with Australian-made goodness and feel great about your choice.