Brand Tone

Inspirational, earnest, and educational, positioning the brand as a leader in an environmental movement with a consistently positive, hopeful, and mission-driven language.

Brand Values

• •Sustainability
• •Innovation
• •Social Responsibility & Community Empowerment
• •Education and Advocacy
• •Quality and Customization

Best Practices

• •Lead with the "Why": Always start with the mission. Connect every product to the bigger purpose of sustainability, reducing waste, and making a positive impact on the planet. The "what" (the product) is secondary to the "why" (the mission).
• •Use Storytelling: Share the journey of the product from upcycled cotton waste to a beautiful paper that grows into a plant. Tell the stories of the women who make the paper or the customers who have grown gardens from their products. This builds an emotional connection.
• •Focus on "Plantable" as the Magical Element: The core differentiator is that the paper grows. Use active, evocative words like "bloom," "grow," "transform," and "blossom." Frame it as a magical and rewarding experience for the user.
• •Educate Simply and Clearly: Avoid overly technical jargon. Explain the process of planting in simple, easy-to-follow steps. The goal is to make sustainability feel accessible and effortless, not complicated.
• •Maintain a Hopeful and Empowering Tone: The tone should never be preachy or guilt-inducing. Instead, empower the customer by framing their purchase as a small, easy action that contributes to a large, positive change. They are not just buying paper; they are "planting hope" and "growing a greener future."

Social Perception

The public and customer perception of Seed Paper India is overwhelmingly positive. The brand is viewed as a pioneer and a leader in the sustainable products space in India, lauded for its innovative products, quality, and positive impact.

Copy Examples

• •Write your story, then let it grow a new one. Our notebooks are made from 100% upcycled cotton and embedded with basil seeds. Once you've filled the pages with your thoughts and dreams, plant the cover and watch a new chapter begin. #SeedPaperIndia #WriteAndGrow #SustainableLiving
• •Don't Just Send a Card. Plant a Future. (Sub-headline: Discover our collection of wedding invitations, greeting cards, and business cards that bloom into flowers, herbs, and vegetables.)
• •Your wedding is the start of a beautiful story. Let your invitations be, too. Our plantable wedding cards are crafted from handmade seed paper, so your guests can plant your card and watch love grow. A beautiful beginning with zero waste. Learn more and request a sample!
• •This Raksha Bandhan, celebrate a bond that grows stronger with time. Our beautiful, handcrafted Rakhis are made from seed paper. After the celebrations, simply plant the Rakhi in soil and watch it blossom into a vibrant marigold plant a living symbol of your sibling bond.
• •A Gift That Keeps on Growing