Brand Tone

Eco-conscious and Passionate, Warm and Thoughtful, Artisanal and Authentic, Inspiring and Positive, Informative and Transparent

Brand Values

• •Sustainability: This is central to their identity, focusing on eco-friendly materials, post-consumer waste, compostable products, and being carbon neutral.
• •Environmental Responsibility: Actively working to reduce waste, support pollinators, and contribute to reforestation through tree planting.
• •Quality and Craftsmanship: Emphasizing handmade paper by British artisans and locally sourced seeds.
• •Purpose-driven Commerce: Creating products that offer more than just their primary function—they give back to the environment.
• •Joy and Connection: Offering products that allow for thoughtful gifting and a connection with nature.

Best Practices

• •Lead with Purpose: Always circle back to the "why" – the commitment to sustainability and reducing waste. Let this passion infuse your language.
• •Use Warm, Evocative Language: Employ words that evoke nature, growth, care, and craftsmanship (e.g., "blossom," "nurture," "handcrafted," "meadow," "vibrant").
• •Be Transparent and Authentic: Clearly communicate your eco-credentials (recycled materials, seed types, tree planting initiatives) honestly and without greenwashing. This builds trust and reinforces your values.
• •Inspire Action (Gently): Encourage planting and eco-conscious choices with positive and inviting calls to action ("Grow with us," "Sow the love," "Plant a memory").
• •Maintain Visual-Verbal Harmony: Ensure that the imagery used alongside your copy consistently reflects the natural, artisanal, and eco-friendly aesthetic of the brand. The words should feel like a natural extension of the visuals.

Social Perception

Innovative and Unique, Environmentally Positive, High Quality, Thoughtful and Meaningful, Trustworthy

Copy Examples

• •Website Banner: "More Than a Card, It's a Beginning. Discover Seed & Paper: beautiful, plantable greetings that grow into wildflowers. Send love, sow life."
• •Instagram Caption: "Don't just send a message, send a meadow! 🌸 Our plantable cards are handmade in the UK from recycled materials and embedded with native wildflower seeds. Perfect for every occasion, even better for our planet. #SeedAndPaper #GrowDontThrow #EcoFriendlyGifts #SupportPollinators #SustainableLiving"
• •Product Description (for a plantable notebook): "Let your ideas blossom. Our Plantable Notebooks aren't just for jottings and dreams; they're a promise to the planet. Crafted from 100% post-consumer waste and embedded with wildflower seeds, once filled, simply plant the cover and watch beauty emerge. Write, grow, repeat."
• •Facebook Ad: "Tired of cards that end up in the bin? 😔 Make a difference with Seed & Paper! Our gorgeous, eco-friendly cards are designed to be planted, not tossed. Each one grows into a vibrant patch of wildflowers, supporting bees and butterflies. 🐝 Shop our collection today and give a gift that truly keeps on giving. [Link to website]"
• •Email Newsletter Snippet: "Hello [Customer Name], at Seed & Paper, we believe every little seed of change can grow into something wonderful. That's why we pour our hearts into creating beautiful, sustainable paper goods that help you express yourself while nurturing nature. This month, explore our new arrivals and find the perfect way to say you care – for them, and for the Earth. P.S. Did you know we've helped plant over 29,000 trees? [Link to 'Our Roots']"