Brand Tone

Premium, trustworthy, inspiring, friendly, humorous, and approachable, balancing tradition with modernity.

Brand Values

• •Quality
• •Tradition & Heritage
• •Sustainability & Responsibility
• •Enjoyment & Naturalness (Genuss)
• •Community & Partnership

Best Practices

• •Balance Tradition with Modernity: Always ground the brand in its rich heritage, but speak in a voice that is relevant and accessible to today's consumer. Use storytelling to connect the past with present quality.
• •Lead with "Genuss" (Enjoyment): While health benefits are important, the core message should be about the pleasure and superior taste of the products. Frame health as a natural outcome of enjoying high-quality, natural foods.
• •Be Specific About Sustainability: Avoid generic claims. Use concrete examples and data from the sustainability report (e.g., "Our recyclable packaging," "Our long-term partners in Ghana") to build credibility and demonstrate genuine commitment.
• •Maintain a Consistent Voice Across Platforms, but Adapt the Format: The core brand personality should be consistent. However, the tone can be more professional on LinkedIn, inspiring and visual on Instagram, and fun/humorous on TikTok, all while reflecting the same core values.
• •Engage the Community: Actively encourage user-generated content, such as customer recipes or photos of them enjoying snacks on their adventures. Feature this content to build a community around the brand and reinforce its image as a partner in everyday life.

Social Perception

Perceived as a high-quality, premium, reliable, and trustworthy brand, with taste and quality often justifying its higher price point, despite some minor issues with packaging and past isolated quality control incidents.

Copy Examples

• •Since 1844, we’ve learned that the best quality isn’t a goal, it’s a starting point. Generations of trust, packed into every bag. This is more than a snack; it's a piece of our history. #Seeberger #Since1844 #QualityYouCanTaste
• •Fuel your next adventure the natural way. Our trail mix is the perfect partner for when you need a delicious, energy-boosting snack to keep you going. Where are you snacking today? #Seeberger #NaturalEnergy #SnackTime
• •Your Secret Ingredient. From crunchy toppings to the heart of your bake, elevate your recipes with the finest nuts and dried fruits. Discover your next masterpiece. #SeebergerKitchen #BakeWithTheBest
• •For us, sustainability isn’t a buzzword; it's a promise. A promise to our partners, to the planet, and to you. Through fair partnerships and responsible sourcing, we ensure that every Seeberger product is one you can feel good about. Learn more about our commitment. #SeebergerResponsibility #Sustainability #FairTrade
• •Some temptations are worth it. 😉 #Seeberger #SnackAttack #SorryNotSorry #Cashews