Brand Tone

Friendly and Approachable, Creative and Playful, Community-Oriented, Enthusiastic and Passionate

Brand Values

• •Creativity and Originality
• •Handmade Quality
• •Community Engagement
• •Joy and Accessorizing Life
• •Customer Connection and Feedback

Best Practices

• •Embrace Imperfection and Authenticity: Use a friendly, slightly informal voice. Don't be afraid to use emojis where appropriate and let Amy's personality shine through. Phrases like "Hey y'all!" or admitting to "cringy videos" (as Amy self-deprecatingly did) can make the brand more relatable.
• •Highlight "Handmade with Love" and Original Art: Consistently emphasize that the products are based on exclusive, hand-drawn artwork and made with care. This reinforces the brand's core value of creativity and personal touch.
• •Foster Community Language: Use terms that create a sense of belonging, like "SAD Pack" (if used in the Facebook group), "Doodlers," or directly addressing Patreon members. Encourage interaction by asking questions.
• •Keep it Playful and Positive: Incorporate fun, cute, and enthusiastic language. Product names are already doing this; the copy should match. Focus on the joy and creativity the products bring.
• •Be Visually Consistent with Copy: Ensure that the tone of the copy aligns with the visual style of the artwork – whimsical, colorful, and charming. The words should feel like they belong with the drawings.

Social Perception

A source of unique and cute stationery/planner supplies, A personable and relatable brand, Part of the wider planner and crafting community, High Quality

Copy Examples

• •Instagram Post for New Sticker Collection: Hello Doodlers! солнечная погода (solnechnaya pogoda - sunny weather) has inspired our newest collection: 'Strawberry Season'! 🍓✨ These hand-drawn goodies are berry special and made with lots of love, perfect for adding a sweet touch to your planners, journals, or anywhere you need a little joy. Which one will be your new fave? Tap the link in bio to shop the sweetness! #SeeAmyDraw #StickerLove #HandmadeWithLove #PlannerCommunity #NewCollection
• •Facebook Group Announcement for a Sale: Hey SAD Pack! 🎉 Get your planners ready because we're having a surprise flash sale! For the next 48 hours, grab your favorite hand-drawn stickers and accessories at [X]% off. It's our little way of saying thank you for being such an amazing community! What have you been eyeing? Let us know in the comments! Shop now: [Link] #SeeAmyDrawOfficial #PlannerSale #HandmadeStationery #CommunityLove #FlashSale
• •Website Banner for a New Product: Meet Bay the Bear's latest adventure! 🐻 Our new 'Bay's Bookish Nook' journaling kit is here, filled with cozy, hand-drawn designs to make your reading logs and journal spreads extra special. All handmade with love, just for you. Accessorize your life with a touch of cute! Shop Now.
• •YouTube Video Description for a Tutorial: Hey y'all! Amy here! Grab your favorite pens and let's get doodling! ✏️ In today's video, I'm showing you how to draw some super cute [theme, e.g., 'Spring Florals'] to brighten up your planner pages. Perfect for beginners and seasoned doodlers alike! Don't forget to share your creations with me by tagging @SeeAmyDraw! If you're part of our awesome Patreon fam, you got a sneak peek of these! 😉 #SeeAmyDraw #DoodleWithMe #PlannerDoodles #HandDrawn #CreativeCommunity
• •Product Description for a Washi Tape: Add a touch of whimsical charm with our 'Ducks in a Row' washi tape! 🦆 This exclusive, hand-drawn design is perfect for sealing envelopes, decorating planner pages, or adding a cute border to your crafts. Made with love and a sprinkle of fun, because life’s too short for boring stationery! Each roll is [length/width]. #SeeAmyDraw #WashiTape #HandmadeArtwork #PlannerSupplies #CuteStationery