Brand Tone

Inspiring and Empowering, Feminine and Elegant, Authentic and Passionate, Joyful and Playful, Community-Oriented, Conscious and Evolving

Brand Values

• •Functionality and Style
• •Quality and Craftsmanship
• •Sustainability and Responsibility
• •Inclusivity and Empowerment
• •Community
• •Authenticity

Best Practices

• •Embrace Feminine Strength: Use language that is both graceful and empowering. Avoid overly aggressive or "bro-centric" surf slang. Focus on elegance, flow, and the joy of the experience.
• •Highlight Authenticity and Passion: Share the story behind the brand and the founder's connection to surfing. Let the passion for the ocean and design shine through in product descriptions and social media posts.
• •Speak to the Community: Foster a sense of belonging. Use inclusive language ("we," "us," "our community," "Seeababes"). Encourage interaction and sharing of experiences.
• •Be Transparent About Values: Consistently communicate the commitment to quality, sustainability (even the "imperfect" journey), and local manufacturing. This builds trust and resonates with conscious consumers.
• •Maintain a Joyful and Inspiring Voice: Even when discussing technical aspects or sustainability, keep the overall tone uplifting and aspirational. Use evocative language that captures the beauty and freedom of surfing.

Social Perception

Positive Reputation, Appreciation for Design, Valued for Functionality, Seen as a Conscious Brand, Empowering for Women, High-Quality (with price consideration), Customer Service generally positive

Copy Examples

• •Headline: Ride with Grace. Designed by Women, For Women. Body: Our latest collection is here, blending timeless style with the performance you need to dance on the waves. Crafted in California from sustainable fabrics, because we love the ocean as much as you do. #Seea #SurfInStyle
• •Headline: More Than a Suit. It's a Seea. Body: Feel the difference passion makes. Each Seea piece is a promise of comfort, durability, and a touch of retro-cool, empowering you to surf with confidence and joy. Join our community of Seeababes. #SeeaLife #WomenWhoSurf
• •Headline: Consciously Crafted. Joyfully Worn. Body: We're on a journey to make waves, responsibly. Our commitment to eco-friendly materials and local production means you can look good, feel good, and do good. Discover our Eco-Imperfect commitment. #SustainableSurf #MadeInCA
• •Headline: Find Your Flow, Find Your Seea. Body: From sunrise sessions to sunset surfs, our suits are designed to move with you. Elegant, functional, and built to last – so you can focus on the waves. What adventures will your Seea take you on? #SeeaAdventures #OceanLovers
• •Headline: Celebrating Every Wave, Every Woman. Body: Seea is about the shared joy of surfing, the connection to the water, and the amazing women who ride. We design suits that honor your unique style and spirit. Dive in. #TheGracefulSliders #SeeaCommunity