Brand Tone

Confident, Bold, Fashion-Forward, Trendy, Playful, Eclectic, Exclusive, Sophisticated, Approachable Luxury

Brand Values

• •Originality & Exclusivity
• •Design & Quality
• •Individuality & Self-Expression
• •Value
• •Customer Experience
• •Passion for Eyewear

Best Practices

• •Embrace Radical Individuality: Consistently highlight the limited-edition nature of the frames and the uniqueness of the designs. Use words like exclusive, limited-batch, one-of-a-kind, uncommon.
• •Be Bold & Confident, Not Arrogant: Use assertive language that speaks to the fashion-forward nature of the brand. Think witty, clever, and a little edgy, but always inclusive and exciting.
• •Inject Playfulness & Personality: Don't be afraid to use humor, emojis (on appropriate platforms like Instagram), and a conversational style. Let the eclectic nature of the eyewear shine through in the words.
• •Focus on the Be Seen Aspect: Eyewear is a highly visible accessory. Emphasize how SEE frames help the wearer make a statement, express themselves, and stand out from the crowd.
• •Maintain Visual-Verbal Harmony: Ensure the copy's tone matches the visual style of the photography and branding – which is typically stylish, modern, and often features bold or unique aesthetics. The words should feel like they belong with the images.

Social Perception

Stylish & Unique, High Quality, Good Value for Unique Designs, Positive In-Store Experience, A Hidden Gem or Go-To for Eyewear Aficionados

Copy Examples

• •Instagram Post: Why whisper when your eyes can shout? 🔥 Our latest drop of audacious frames just landed. Limited pairs, maximum impact. Seen anything like it? Didn't think so. #SEETheUnseen #RadicalIndividuality #EyewearRevolution
• •Website Banner: BORING IS A FOUR-LETTER WORD. Your face deserves frames as unique as your DMs. Explore the SEE collection – if you dare.
• •Email Subject Line: You, these frames, and a whole lotta compliments.
• •Product Description Snippet: Handcrafted for the few, coveted by many. This [Frame Name] isn't just eyewear; it's your next conversation starter. With only [X] pairs made, consider this your VIP pass to iconic style.
• •Facebook Ad: Tired of blending into the background? SEE Eyewear offers ridiculously unique, small-batch frames designed to turn heads and express your one-of-a-kind vibe. Find your perfect (and perfectly uncommon) pair. Shop now & get ready for 'Where'd you get those glasses?!'