Brand Tone

professional, knowledgeable, and exclusive, balanced with a service-oriented and approachable feel

Brand Values

• •Quality and Excellence
• •Expertise and Trust
• •Security and Peace of Mind
• •Personalized Service

Best Practices

• •Maintain a Professional and Sophisticated Lexicon: Use terminology that reflects the premium nature of the products and the expertise of the service (e.g., "curated," "provenance," "cellar-worthy," "climate-controlled").
• •Lead with Expertise: Frame communications around sharing knowledge. Offer tips, insights, and educational content that empower the customer and build trust in the Sedimentary brand as an authority.
• •Emphasize Security and Trust: In all messaging related to wine storage, consistently highlight key features like internal management, precise temperature control, and security to reinforce peace of mind.
• •Balance Exclusivity with Service: While the brand is exclusive, the tone should remain approachable and service-oriented. Use phrases like "personalized service," "our experts are here to help," and feature customer testimonials to show a commitment to individual needs.
• •Focus on the "Why," Not Just the "What": Instead of just listing a wine's features, tell its story. Talk about the terroir, the vintage, and the winemaker. For storage, explain *why* stable temperature is crucial, connecting the service feature to the benefit of preserving the wine's integrity and value.

Social Perception

reliable, professional, and knowledgeable, seen as a go-to for premium wines and a trustworthy partner for wine storage

Copy Examples

• •Preserve the story in every bottle. At Sedimentary, our state-of-the-art, climate-controlled cellars in Brisbane offer the ultimate security for your prized wine collection. Entrust your investment to the experts. Inquire about our private cellaring today.
• •Heatwaves can be a wine collector's worst enemy. Are your wines protected? Our latest blog post details the 7 essential tips for wine storage in Brisbane. For complete peace of mind, explore our personalized concierge and cellaring services.
• •Shop Premium Wines at Competitive Prices. From iconic Australian Shiraz to the finest Burgundy, discover our curated collection. Enjoy 5% off your first order.
• •Yarra Yering New Release: A testament to a 99-point vintage. This is more than a wine; it's a legacy. Experience the pinnacle of Australian winemaking. Limited availability.
• •Your collection is our priority. Unlike other providers, we never outsource. Your wine remains in our secure, internally managed Brisbane facility, catalogued with precision and protected from temperature fluctuations, light, and vibration. That’s the Sedimentary promise.