Brand Tone

creative, artistic, exclusive, and fashion-forward

Brand Values

• •Creativity & Originality
• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Innovation
• •Fashion Elegance & Style
• •Exclusivity
• •Environmental Sustainability

Best Practices

• •Emphasize Uniqueness and Exclusivity: Consistently use words like 'unique,' 'exclusive,' 'one-of-a-kind,' 'bespoke,' 'personalized,' and 'custom-made' to reinforce the special nature of the products.
• •Focus on Artistry and Craftsmanship: Highlight the handcrafted aspect, the skill of the artisans, and the transformation of a shoe into an 'artwork' or 'masterpiece.' Use terms like 'handcrafted,' 'artisan,' 'meticulously designed,' 'crafted with passion.'
• •Speak to Individuality and Self-Expression: Frame the products as a means for customers to tell their story, express their personality, and stand out. Use phrases like 'express your style,' 'tell your story,' 'define your identity,' 'make it yours.'
• •Maintain a Fashion-Forward and Elevated Vocabulary: Use sophisticated and aspirational language that aligns with a premium fashion brand. Words like 'alchemy,' 'manifesto,' 'iconic,' 'silhouette,' 'elevate,' and 'refinement' can be effective.
• •Visual Storytelling Alignment: Ensure the copy complements the highly visual nature of the products. Use descriptive language that paints a picture and evokes the feeling of owning and wearing a unique Seddys creation. Connect the copy to the aesthetic seen on their Instagram and website.

Social Perception

Seddys Premium Custom is perceived as a high-quality, artistic, and fashionable brand offering unique, personalized sneakers for individuals looking to express themselves and own exclusive items.

Copy Examples

• •Beyond footwear. Beyond trends. Seddys Premium Custom: Your story, intricately crafted onto iconic sneakers. Wear your narrative.
• •Unleash your individuality. Our artisans transform classic silhouettes into unique masterpieces, just for you. Dare to be different. Discover Seddys.
• •It's not just a shoe, it's a statement. Experience the alchemy of premium craftsmanship and personal style with Seddys Premium Custom. Elevate your collection.
• •Step into a world of limitless creativity. From subtle custom touches to bold artistic expressions, Seddys makes your sneaker dreams a reality. What will yours say?
• •Own a piece of wearable art. Seddys Premium Custom blends iconic designs with bespoke detailing for a look that’s exclusively yours. Define your style.