Brand Tone

Professional, Expert, Functional

Brand Values

• •Safety
• •Quality
• •Expertise & Longevity
• •Customer Service & Customization
• •Reliability

Best Practices

• •Maintain an Expert Tone: Always use clear, professional, and precise language. Avoid casual slang or overly simplistic explanations. Your audience consists of professionals and knowledgeable enthusiasts who value technical accuracy.
• •Lead with Safety and Compliance: Frame the benefits of your products around their primary purpose: enhancing safety and meeting regulatory standards like DOT and NFPA. This reinforces your core brand value.
• •Leverage Your Partnerships: Consistently mention your affiliation with top-tier brands like 3M, Avery Dennison, and Orafol in marketing materials. This co-branding builds immediate trust and speaks to the quality of your products.
• •Highlight Your Heritage: Use phrases like "Since 2002," "A pioneer in the industry," and "Trusted supplier" to emphasize your experience and reliability. This history is a key differentiator in a market where trust is paramount.
• •Focus on B2B-Centric Channels: Concentrate marketing efforts on platforms and channels where your target audience (fleet managers, manufacturers, public sector buyers) is most active, such as LinkedIn, industry publications, and targeted B2B email campaigns, rather than broad consumer-focused social media.

Social Perception

Within its niche, Securitrim is perceived as a specialized, reliable, and essential supplier. It is seen as a critical component in the supply chain for vehicle safety and compliance, with a satisfied professional client base.

Copy Examples

• •Compliance Meets Branding. Your fleet's safety is non-negotiable. Its branding is your identity. Securitrim delivers industry-leading 3M and Orafol DOT conspicuity tape, customized with your company logo. Enhance visibility and market your brand day and night. Partner with the experts since 2002.
• •Be Seen When Seconds Count. We supply NFPA-compliant chevron and stripe solutions for emergency vehicles. As leading distributors for Avery Dennison and 3M, we provide the most powerful prismatic-grade products to ensure maximum visibility and safety. Trust Securitrim to equip your heroes.
• •Subject: The Reliable DOT Tape Supply Your Production Line Needs. Stop production delays caused by unreliable suppliers. Securitrim is a trusted North American distributor of DOT-C2 conspicuity tape from the world's top manufacturers. With deep inventory and expert service, we ensure you have the compliant materials you need, when you need them.
• •Professional Grade Results for Your Project. Don't settle for less. Our universal automotive mouldings are the same high-quality products trusted by body shops across the country. Perfect for restorations or repairs, Securitrim parts ensure a durable, factory-finish fit every time.
• •Over 20 Years of Keeping You Visible. From long-haul trucks to local emergency responders, Securitrim has been the trusted name in vehicle conspicuity since 2002. Our mission is simple: to increase safety with the highest quality reflective products on the market.