Brand Tone

rebellious, provocative, confident, edgy, raw, and unapologetic

Brand Values

• •Authenticity/Self-Expression
• •Disruption/Non-conformity
• •Rawness/Truth
• •Connection to Street Culture
• •Boldness/Confidence

Best Practices

• •Embrace the Edge: Don't shy away from provocative language and confident assertions. The tone should be consistently bold and direct.
• •Conciseness is Key: Keep copy short, punchy, and impactful, especially on social media. Let the visuals do much of the talking.
• •Authentic Voice: Use language that resonates with genuine street culture, but avoid forcing slang if it doesn't feel natural to the brand's core identity. Authenticity is paramount.
• •Visual-Text Harmony: Ensure the copy always complements the raw, gritty, and often dark aesthetic of the brand's visuals. The words should feel like an extension of the imagery.
• •Focus on Identity, Not Aspiration (as traditionally defined): The copy should reinforce the idea that the clothes are for those who *already are* strong and individualistic, rather than promising to transform them. Echo the sentiment: 'SECTION 8 won’t empower you. You’ll simply recognise yourself in the strength of our statements.'

Social Perception

cool, unique, and a genuine reflection of edgy streetwear culture. It has a cult following among those who value individuality and authenticity

Copy Examples

• •Chaos ordained. The new [Product Name] has arrived. Wear it like you mean it. #Section8la #Streetwear #NotForEveryone
• •SECTION8LA: We Sold Our Souls For This Fashion. What Will You Sacrifice? Explore the Collection.
• •Born from the grit of LA. SECTION8la isn't just clothing, it's a statement. Unapologetic. Authentic. Built for those who walk their own path.
• •You're In. Early Access to the [Collection Name] Drop. Don't Follow. Define.
• •The [Product Name] Tee. Cut from premium [Material], built to endure. More than fabric – it's an emblem of [mention a core value like defiance/individuality]. Own your narrative. Limited run.