Brand Tone

Proud & Resilient, Authentic & Real, Empowering & Advocating, Contemporary & Streetwise, Statement-Making & Bold

Brand Values

• •Indigenous Heritage & Storytelling
• •Community
• •Authenticity
• •Resilience & Resistance
• •Cultural Preservation & Modern Expression
• •Quality & Design
• •Sustainability & Ethical Practices

Best Practices

• •Anchor in Your "Why": Always circle back to the core mission – amplifying Indigenous art, culture, and storytelling. Let this purpose infuse every piece of copy.
• •Embrace Authentic Language: Use language that feels genuine and true to the Indigenous experience. Avoid overly corporate or generic marketing speak. Keep it real.
• •Educate & Inform (Subtly): While not every post needs to be a history lesson, find opportunities to share the meaning behind designs or the significance of cultural elements when appropriate. This adds depth and reinforces brand values.
• •Speak with Confidence & Pride: The tone should reflect the strength and resilience of Indigenous peoples. Be bold in your statements and proud of the heritage the brand represents.
• •Maintain Visual-Verbal Cohesion: Ensure the tone of the copy aligns with the visual aesthetics of the brand. The bold designs and streetwear style should be complemented by equally impactful and authentic language.

Social Perception

A Leading Indigenous Streetwear Brand, Culturally Significant & Meaningful, High Quality & Stylish, Empowering & A Voice for Indigenous Peoples, Collaborative & Community-Oriented, Accessible yet Impactful

Copy Examples

• •Headline: Own Your Story. Wear Your Heritage. Body: SECTION 35: Streetwear that speaks volumes. Crafted with pride, rooted in culture.
• •Social Media Post: Beyond threads. This is resilience woven into every design. This is a statement. This is SECTION 35. #IndigenousStreetwear #CultureIsPower #Section35
• •Product Description (for a hoodie): More than a hoodie, it’s a symbol of strength. Our [Product Name] Hoodie features [mention specific design element and its cultural relevance if applicable], blending timeless Indigenous artistry with modern street style. Wear it with pride.
• •About Us Snippet: We are SECTION 35. We don't just make clothes; we tell the stories of our ancestors, celebrate the resilience of our communities, and pave the way for future generations. Authentic. Unapologetic. Indigenous.
• •Call to Action: Join the movement. Support Indigenous creators. Shop SECTION 35 and wear your values. #Section35 #BuyIndigenous