Brand Tone

Whimsical & Magical, Nature-Inspired & Earthy, Artistic & Appreciative, Personal & Engaging

Brand Values

• •Uniqueness & Individuality
• •Craftsmanship & Quality
• •Connection with Nature
• •Customer Satisfaction & Trust
• •Imagination & Wonder

Best Practices

• •Embrace Evocative Language: Use words that inspire wonder, magic, and a connection to nature (e.g., enchanting, ethereal, mystical, sylvan, celestial).
• •Tell a Story: Frame product descriptions and social media posts as tiny narratives or glimpses into fantastical worlds. Highlight the inspiration behind each design.
• •Emphasize Uniqueness and Craftsmanship: Consistently remind the audience that each piece is handmade, distinct, and a labor of love.
• •Maintain a Personal and Warm Voice: Even in more formal communications, retain a friendly, approachable, and appreciative tone, reflecting the brand's customer-centric values.
• •Visual-Verbal Harmony: Ensure that the copywriting complements the visual aesthetic of the brand – which is rich in natural imagery, artistic shots, and often, a touch of fantasy.

Social Perception

Positive, appreciation for craftsmanship, giftability, some concern for expectation vs reality but good overall rating

Copy Examples

• •Instagram Post (New Collection): "Unlock a hidden realm. ✨ Our new Whispering Woods collection is here, each piece a tiny, handcrafted secret waiting to be discovered. Dare to wear a world?"
• •Product Description (Azure Falls Ring): "Capture the magic of a cascading waterfall, frozen in time. The Azure Falls ring blends Sapele wood with shimmering blue resin, glowing softly in the dark – a miniature paradise for your hand. Each ring is a unique dream, handcrafted just for you."
• •Facebook Ad (Holiday Promotion): "This holiday, gift more than jewelry – give a universe. Our Secret Woods pieces are handcrafted portals to wonder, each a one-of-a-kind treasure. Find their magic."
• •Email Newsletter Subject Line: "Psst... A New Secret is Unveiled (and it Glows!)"
• •Website About Us Snippet: "From our Vancouver workshop, surrounded by Canada's breathtaking landscapes, we pour our hearts into crafting miniature worlds. Secret Woods isn't just jewelry; it's a wearable piece of art, a fragment of a dream, a connection to the wild."