Brand Tone

Empowering, educational, and discreetly playful, focusing on self-love, exploration, sexual wellness, and clear product information without being vulgar.

Brand Values

• •Sexual Wellness & Self-Care
• •Privacy & Discretion
• •Quality & Safety
• •Customer-Centric Approach

Best Practices

• •Prioritize "You" over "We": Frame all copy around the customer's experience, benefits, and feelings. Use empowering, second-person language (e.g., "your journey," "discover your bliss").
• •Emphasize Discretion and Safety: Consistently mention discreet shipping, quiet motors, and body-safe materials in product descriptions and FAQs to build and maintain trust.
• •Use Euphemisms and Playful Language: Maintain the "secret" and "playful" aspects of the brand by using words like "wellness," "self-care," "pleasure," "bliss," and "vibes" instead of overly clinical or explicit terms.
• •Keep it Empowering and Positive: Avoid language that could be perceived as shameful or taboo. The tone should always be normalizing, confident, and focused on the positive aspects of sexual wellness.
• •Be Consistent Across All Channels: Ensure the tone used on social media matches the website and email marketing. Whether it's a fun Instagram caption or a detailed product page, it should always sound like it's coming from the same approachable, trustworthy brand.

Social Perception

A niche, reliable provider of adult wellness products, perceived as trustworthy and dependable due to US-based operations and focus on quality and discretion, appealing to customers who value privacy.

Copy Examples

• •Your pleasure, your rules. Discover a new wave of self-care with Secret Vibez. Shipped discreetly from the USA.
• •Good vibes only. ✨ Our bestselling capsule massager is designed to fit perfectly in your palm and operates at a whisper-quiet hum. Because your relaxation ritual should be all about you. #SecretVibez #SelfCare #Wellness
• •Meet your new best friend for moments of pure bliss. With 10 distinct vibration patterns and a body-safe silicone finish, this wand is crafted for your ultimate comfort and pleasure. Explore what feels good—you deserve it.
• •A little secret just for you...
• •Rediscover what makes you feel good. Secret Vibez offers a curated collection of high-quality wellness accessories designed for your personal journey. Shop now for discreet, fast shipping from our U.S. warehouse.