Tono de Marca

Aspirational, chic, minimalist, confident, sensory, and evocative.

Valores de Marca

• •Elegance
• •Radiance & Beauty
• •Simplicity & Quality
• •Exclusivity

Mejores Prácticas

• •Develop a Brand Lexicon: Create lists of "on-brand" and "off-brand" words (e.g., "radiance, luminous, elegant" vs. "cheap, discount").
• •Emphasize "The Secret": Use the brand name to frame products as a well-kept beauty secret, reinforcing exclusivity and discovery.
• •Maintain Visual & Textual Cohesion: Ensure all brand assets (visuals, typography, copy) share the same minimalist, elegant, and warm aesthetic.
• •Speak to Aspiration, Not Insecurity: Focus copy on enhancing existing beauty and achieving desired states (radiance, elegance), not pointing out flaws.
• •Adopt a "Less is More" Approach: Keep copy clean, concise, and impactful, avoiding long paragraphs and using white space effectively.

Percepción Social

Largely unknown and prone to confusion due to other entities, its perception is currently self-defined by its website content, lacking social proof.

Ejemplos de Copy

• •Capture the golden hour, anytime. Our Sublimating Oil is the secret to Parisian radiance in a bottle. Unlock your glow at secretsparis.fr.
• •Your Parisian Summer Awaits... Don't wait for a vacation to find your sun-kissed glow. Secret's Paris brings the luminous elegance of a summer in France directly to you. Discover our curated collection of tanning activators and sublimating oils.
• •Secret's Paris: Effortless Radiance. Elevated Skincare.
• •Intensify your natural tan with the elegance it deserves. Our Bronzage Intense activator is formulated to give you a deep, even, and lasting glow, evoking the timeless beauty of a Parisian summer.
• •Still dreaming of that Parisian glow? The secret is waiting for you. Revisit your cart and let us sublimate your beauty. Complete your order today.