Brand Tone

Luxurious & Glamorous, Transformative & Empowering, Trendy & Current, Confident & Bold

Brand Values

• •Enhancing Natural Beauty
• •Quality & Luxury
• •Self-Expression & Transformation
• •Customer Satisfaction

Best Practices

• •Embrace 'Luxe' Language: Consistently use words like 'luxury,' 'premium,' 'exquisite,' 'radiant,' 'captivating,' 'allure,' and 'indulge' to maintain an upscale feel.
• •Focus on Transformation & Empowerment: Frame product benefits around the ability to enhance, transform, reveal, and empower the user's individual beauty and confidence. Use active and inspiring verbs.
• •Stay Current & Engaging: Incorporate relevant and popular beauty hashtags, especially on social media. Reference trends or the 'viral' nature of popular products to show the brand is in vogue.
• •Highlight Quality & Detail: Mention the quality of ingredients, the intricacy of design (e.g., 'wispy lashes,' 'realistic hair strokes'), and the positive aspects of packaging to reinforce the premium nature of the brand.
• •Maintain a Confident Voice: Use declarative sentences and a direct tone. Encourage customers to be bold and make a statement, reflecting the brand's own confidence.

Social Perception

Desirable Products, Associated with Glamour, Trendy and Engaging (on TikTok), Focus on Aesthetics

Copy Examples

• •Headline: Unlock Your Alter Ego. Discover the Power of Secrets By Nikki. Body: Dare to transform? Our luxury colored contact lenses and magnetic lashes are your secret weapon to magnify the stunning beauty that's already yours. Go subtle, go bold – the choice is yours. Call to Action: Shop Now & Reveal Your Radiance.
• •Headline: Sold Out For a Reason. Experience the Brow Magic Everyone's Talking About. Body: Craft flawless, natural-looking brows that turn heads. Our viral Microblading Brow Pen delivers realistic hair strokes for undeniable #BrowGoals. Get yours before it's gone again! Call to Action: Claim Your Viral Brow Pen!
• •Headline: From Everyday Enchantment to Evening Allure. Body: Secrets By Nikki offers the ultimate in versatile beauty. Whether it's a whisper of color with our natural-look lenses or the dramatic flutter of our premium lashes, elevate every moment. Call to Action: Explore Our Collections.
• •Headline: Packaging as Luxurious as the Product Within. Body: Indulge in an unboxing experience that feels as exquisite as our cosmetics look. At Secrets By Nikki, we believe in luxury from the first glance to the final stunning result. Call to Action: Treat Yourself to Luxury.
• •Headline: Your Eyes. Your Statement. Body: Don't just follow trends, set them. With Secrets By Nikki's captivating colored contacts and show-stopping lashes, let your eyes do all the talking. What secret will they tell today? Call to Action: Make Your Statement.