Brand Tone

Evocative & Escapist, Natural & Caring, Trustworthy & Traditional, Friendly & Approachable, Benefit-Oriented

Brand Values

• •Natural Quality
• •Tradition & Heritage
• •Customer Experience & Efficacy
• •Giving Back
• •Holistic Well-being

Best Practices

• •Embrace Storytelling: Continuously weave the narrative of the Bahamian heritage, natural ingredients, and the "tropical escape" into all communications, from product descriptions to social media posts.
• •Sensory Language: Use vivid, descriptive words that appeal to the senses – smell ("calming scents," "fresh coconut aroma"), touch ("silky skin," "soothe and exfoliate"), and sight ("sun-kissed glow," "healthy youthful glow").
• •Maintain a Warm & Trustworthy Voice: Whether responding to comments or writing an email newsletter, keep the tone friendly, approachable, and reminiscent of a caring, family-owned business.
• •Visual Consistency: Ensure all imagery (website, social media, advertising) reflects the tropical, natural, and serene vibe of the islands. Think beaches, natural textures, and glowing skin. The Pinterest board provides a good starting point for visual themes.
• •Highlight Values: Regularly remind customers of the brand's commitment to natural ingredients, quality, traditional recipes, and its "Giving Back" initiative. This reinforces the brand’s identity beyond just the products themselves.

Social Perception

Positive for Scrubs, Limited Broader Awareness, Association with Natural Products, Price Sensitivity (Minor)

Copy Examples

• •Headline: Unlock the Island Glow: Your Skin’s Tropical Retreat. Body: Escape to silky, sun-kissed skin with Secret Of The Islands. Our natural tanning lotions and Bahamian-inspired salt scrubs nourish your body and soul, leaving you with a radiant, youthful glow. It’s more than skincare, it’s your daily dose of paradise. Call to Action: Discover Your Secret.
• •Headline: Generations of Radiance: Our Family’s Gift to Your Skin. Body: For decades, our family’s secret Bahamian recipes have brought the healing touch of the islands to skin like yours. Pure, natural ingredients, crafted with care. Experience the tradition, feel the difference. Call to Action: Shop Natural Beauty.
• •Headline: More Than a Tan, It's an Experience. Body: Immerse yourself in the calming scents and luxurious feel of Secret Of The Islands. Our products do more than bronze; they rejuvenate, soothe, and transport your senses to a place of pure tranquility. Call to Action: Begin Your Escape.
• •Headline: Feel the Bahamian Breeze, See the Healthy Glow. Body: Why dream of paradise when you can feel it on your skin? Our chemical-free salt scrubs and nourishing tanning lotions are your secret to soft, glowing skin that looks and feels renewed. Call to Action: Indulge in Nature's Best.
• •Headline: Glow with Purpose: Beauty that Gives Back. Body: Every Secret Of The Islands purchase not only unveils your skin’s natural radiance but also supports worthy causes. Look good, feel good, do good. That’s the island way. Call to Action: Join Our Island Family.