Brand Tone

Promotional, Assertive/Benefit-Oriented, Helpful/Guiding (superficially), Urgent/Enticing

Brand Values

• •Value for Money/Savings
• •Comprehensiveness/Variety
• •Ease of Use/Accessibility
• •Collaboration/Partnership (with stores)
• •Trust/Certification (Claimed)

Best Practices

• •Prioritize Transparency: Given the current negative perception highlighted by Scam Detector, all copy must be honest and straightforward. Avoid exaggerated claims ("100% ... sans limites de temps") if they cannot be unequivocally proven. Clearly state how codes are verified.
• •Build Credibility Through Proof: If codes are "certified", explain the certification process. Showcase testimonials (if legitimate ones can be obtained) or partnerships more prominently and verifiably.
• •Focus on Genuine User Benefit: Shift from a purely promotional tone to one that emphasizes genuinely helping the user. Explain *how* Secretlink provides value beyond just listing codes (e.g., "We save you time by testing codes, so you don't have to").
• •Maintain Consistency Across All Channels: The tone used on the website, in emails, and on any social media (even the existing "SecretLink Host" channels, should they be integrated or rebranded) must be uniform to build a cohesive brand identity. This includes visual branding as well.
• •Engage and Listen: If forums or review sections are implemented, or on social media, actively engage with users. Address concerns professionally and use feedback to improve the service and messaging. This demonstrates that the brand values its users and is not just a passive aggregator.

Social Perception

Highly Negative (External Review), Low Trust (Implied), Confusing, Unknown/Low Engagement (for "SecretLink Host" social media), Potentially Exploitative (User-facing)

Copy Examples

• •Headline for Homepage: "Your Trusted Source for Verified Savings. We partner with brands you love to bring you real discounts, every day."
• •About Us Snippet: "At Secretlink, we believe saving money shouldn't be a secret. Our team diligently verifies every coupon and works with retailers to ensure you get genuine offers. Shop smarter, not harder, with deals you can count on."
• •Social Media Post (Promotion): "Unlock [Discount Percentage]% off at [Brand Name]! We've confirmed this exclusive deal just for our community. Tap the link in our bio for verified savings. #RealDeals #[BrandName]Discount #SaveSmart"
• •Email Subject Line: "Handpicked & Verified: This Week's Top Deals Just For You ✨"
• •Call to Action Button on a Deal Page: "Get Verified Deal" or "Reveal Trusted Coupon" (instead of just "Go to Store," adding a layer of assurance).