Brand Tone

Empowering, Discreet, and Informative

Brand Values

• •Sexual Wellness & Empowerment: Promoting a healthy and positive approach to sexuality.
• •Privacy & Discretion: Ensuring customer confidentiality in purchasing and shipping.
• •Quality & Safety: Offering products that are body-safe and reliable.
• •Inclusivity: Potentially catering to a diverse range of desires and identities.
• •Customer Trust & Satisfaction: Building a reliable and positive shopping experience.

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., empowering, reassuring, playful, sophisticated), key messaging pillars, "do's and don'ts" for language, and target audience personas. Share this with anyone creating content.
• •Prioritize Empathy and Understanding: Given the sensitive nature of the products, always approach copywriting with empathy. Acknowledge potential customer hesitations and address them proactively with reassuring and respectful language.
• •Focus on Benefits and Empowerment: Instead of just listing product features, highlight how the products can contribute to the customer's well-being, pleasure, confidence, or relationship intimacy. Frame purchases as acts of self-care and empowerment.
• •Ensure Discretion in All Communications: Reinforce the commitment to privacy not just in packaging, but also in the language used in emails, ads, and on the website. Avoid overly explicit or sensational language that could make customers uncomfortable.
• •Be Consistent Across All Channels: Whether it's a product description, a social media update, a customer service email, or a blog post, the brand's core tone and values should shine through consistently. Regularly review content across platforms to ensure alignment.

Social Perception

Customers likely appreciate the discretion, product variety, and potentially the educational or empowering approach.

Copy Examples

• •Homepage Banner: "Explore Your Desires. Confidently. Discover a curated collection of intimate wellness products, delivered discreetly to your door. #MySecretHer"
• •Product Description (for a vibrator): "Unlock new realms of pleasure with the [Product Name]. Designed for comfort and powerful sensations, it's your partner in self-discovery. Body-safe materials, whisper-quiet, and ready for your journey. #PleasurePositive #SelfLove"
• •Social Media Post (Instagram/Facebook - image of a thoughtfully wrapped, discreet package): "Your secrets are safe with us. Every My Secret Her order arrives in plain, discreet packaging, because your privacy is our priority. Shop with peace of mind. #DiscreetDelivery #IntimateWellness"
• •Blog Post Title / Email Subject Line: "5 Ways to Reconnect With Your Sensual Self. It's time to prioritize your pleasure and well-being. #SexualWellness #EmpowerYourself"
• •About Us Snippet: "At My Secret Her, we believe that sexual wellness is an integral part of overall well-being. We're passionate about providing high-quality, body-safe intimate products in a discreet and empowering environment, helping you explore your desires with confidence and joy. #OurMission #ConfidentExploration"