Brand Tone

Professional, Expert, Trustworthy, Authentic, Passionate, Enthusiastic, Customer-Centric, Appreciative, Established, and Reputable.

Brand Values

• •Authenticity: Guaranteeing the genuineness of every timepiece.
• •Quality and Craftsmanship: Focusing on carefully restored watches, maintaining their integrity and originality.
• •Customer Satisfaction: A dedication to ensuring all customers are 100% satisfied.
• •Expertise and Knowledge: Deep understanding of vintage and modern watches, shared with customers.
• •Integrity and Honesty: Transparent dealings, honest descriptions, and fair pricing for repairs (cost of parts & labor, no markup).
• •Heritage and Timelessness: Offering watches that can be "worn for generations to come."

Best Practices

• •Prioritize Expertise and Detail: Always provide accurate, detailed information about the watches. Showcase knowledge of brands, movements, history, and condition. This reinforces professionalism and trustworthiness.
• •Emphasize Authenticity and Trust: Consistently use language that reassures customers about the genuineness of the products and the integrity of the company (e.g., "guaranteed authentic," "meticulously inspected," "expertly serviced").
• •Convey Passion for Horology: Let a genuine enthusiasm for watches shine through. Use evocative language that speaks to the beauty, craftsmanship, and history of the timepieces.
• •Maintain a Customer-Centric Approach: Write with the customer in mind, addressing their potential questions and aspirations. Highlight the value and satisfaction they will receive. Personal touches, even in written communication, can echo the brand's appreciated service.
• •Uphold a Stature of Establishment and Quality: Use a confident and assured tone that reflects the company's long history and reputation for quality. Avoid overly casual slang or trendy jargon that might undermine this image. Focus on timeless elegance in language, mirroring the products themselves.

Social Perception

Highly Regarded for Quality and Service, Trusted Source for Vintage Watches, Knowledgeable and Passionate Experts, Positive Online Experience.

Copy Examples

• •Headline: Own a Piece of History. Discover Timeless Elegance. Body: At Second Time Around Watch Company, we've spent over 45 years curating the world's finest vintage and modern timepieces. Each watch is meticulously serviced, guaranteed authentic, and ready to be cherished for generations. Explore our collection and find the story that speaks to you.
• •Headline: More Than a Watch. It's a Legacy. Body: Since 1976, our passion has been connecting discerning collectors with extraordinary watches. From rare vintage finds to iconic modern classics, every piece in our Beverly Hills showroom is a testament to enduring craftsmanship and timeless style. Your journey into horological excellence starts here.
• •Headline: Authenticity Guaranteed. Expertise You Can Trust. Body: Navigate the world of vintage watches with confidence. Second Time Around Watch Company offers a full two-year warranty on all watches, each authenticated and restored by our expert craftsmen. We're dedicated to the integrity of every timepiece and the satisfaction of every client.
• •Headline: The Art of Time, Perfectly Preserved. Body: Explore our handpicked selection of vintage Rolex, Omega, Patek Philippe, and more. Each watch is presented with high-resolution, unedited imagery, allowing you to appreciate every detail. Experience the exceptional service and unparalleled expertise that has defined us since 1976.
• •Headline: Your Next Cherished Timepiece Awaits. Body: Whether you're a seasoned collector or seeking your first significant watch, our team of passionate experts is here to guide you. We buy, sell, repair, and appraise, offering a comprehensive service for watch enthusiasts worldwide. Visit us online or in our Beverly Hills store.