Brand Tone

Eco-conscious and Purpose-driven, Friendly and Approachable, Playful and Pet-centric, Informative and Educational, Community-oriented

Brand Values

• •Sustainability
• •Environmental Responsibility
• •Animal Welfare
• •Innovation
• •Circularity
• •Community Engagement

Best Practices

• •Embrace Pet-Focused Language: Use words and phrases that resonate with dog owners (e.g., "furry friend," "tail-wagging," "happy pup," "smell adventure").
• •Educate Gently: Briefly include impactful facts (like the 400-year decomposition time or the number of balls in landfills) to highlight the importance of the mission without being overly preachy.
• •Showcase Innovation and complete environmental responsibility.
• •Foster a Sense of Community and Mission: Encourage participation, whether it's sending balls back, sharing photos/videos, or understanding that their purchase supports a non-profit cause and helps animal shelters.
• •Use Humor and Playfulness: Inject lightheartedness and fun into the copy, keeping the tone positive and engaging.

Social Perception

Positive and Trusted, Eco-Friendly Champion, Beneficial for Pet Owners, Supportive of Animal Welfare, Innovative Recycler

Copy Examples

• •Headline: "From Court to Canine: The Journey of a Second Throw Ball." Body: Millions of tennis balls end up in landfills each year. Send 'em back (on us!) to become something new. Choose Second Throw's recycled tennis balls – great for your pup, great for your wallet, and amazing for our planet. Plus, every purchase supports our non-profit mission.
• •Headline: "Join the Pack: Play Sustainably with Second Throw!" Body: Be part of a community that believes in tail wags and a greener world. This reinforces your core value.
• •"Hey, welcome to Second Throw!"
• •Give your best friend a reason to smile!
• •Join our mission to keep balls in play, not in the dump!