Brand Tone

Passionate, trustworthy, community-oriented, positive, and uplifting.

Brand Values

• •Affordability/Value for Money
• •Quality
• •Community Support
• •Transparency/Honesty
• •Giving Clothes a Second Life/Reducing Waste
• •Sustainability
• •Customer Satisfaction

Best Practices

• •Use a friendly and approachable tone in all communications.
• •Highlight the benefits of buying preloved items (saving money, reducing waste).
• •Showcase the quality of the items and the thorough quality checks.
• •Emphasize the community aspect of the brand.
• •Be transparent and honest in product descriptions and communications.

Social Perception

Second Snuggle is perceived as a reliable and trustworthy source for high-quality, affordable preloved children's items. Customers view it as an eco-conscious choice, a smart way to save money without compromising on quality, and a valuable community asset.

Copy Examples

• •"Give clothes a second life! Shop our preloved collection and help reduce waste."
• •"Discover high-quality, affordable baby and children's clothing that's good for your wallet and the planet."
• •"Join our community of eco-conscious parents! Follow us for sustainable fashion tips and exclusive deals."
• •"Shop small, shop local, shop Second Snuggle! Supporting families and the environment."
• •"Preloved doesn't mean second best. Our items are carefully checked to ensure top quality."