Brand Tone

Authoritative & Knowledgeable, Supportive & Caring, Modern & Clean, Trustworthy & Reliable

Brand Values

• •Quality & Efficacy
• •Safety & Health
• •Innovation & Best Practice
• •Customer-Centricity
• •Integrity & Transparency

Best Practices

• •Prioritize Clarity and Education: Always explain the "why" behind product benefits (e.g., "breathable to prevent moisture trap," "hypoallergenic for sensitive skin"). Use clear, direct language, avoiding overly technical jargon unless explained.
• •Emphasize Quality and Safety: Consistently reference the medical-grade nature of bandages, and the high-quality, natural, or certified ingredients in creams and washes. This reinforces trust and authority.
• •Be Supportive and Reassuring: Acknowledge that getting a tattoo is an experience and aftercare can be a concern. Use language that shows understanding and offers solutions (e.g., "Makes healing your tattoos SO EASY").
• •Incorporate Proof and Endorsements: Leverage testimonials from customers and tattoo artists. Mentioning development "with tattoo artists & collectors" adds credibility.
• •Maintain a Professional Yet Approachable Voice: While the product is medical-grade, the tone should still resonate with the tattoo community. Avoid being overly clinical; keep it relatable and slightly edgy where appropriate, while always prioritizing responsible aftercare advice.

Social Perception

Positive & Trusted, Effective Solution, Recommended by Artists. Generally, SecondSkin™ and similar "second skin" bandages are highly regarded within the tattoo community for simplifying and improving the healing process.

Copy Examples

• •Heal Smarter, Not Harder. Your new ink deserves the best. SecondSkin™ medical-grade bandages provide a breathable, protective barrier, locking in your body's natural healing process while shielding your art from the elements. Experience vibrant, beautifully healed tattoos with less fuss.
• •The Artist's Choice. The Collector's Secret. Trusted by tattoo professionals and loved by collectors, SecondSkin™ is engineered for optimal healing. Our hypoallergenic, waterproof film ensures your tattoo stays clean and heals brilliantly, preserving every detail.
• •Gentle on Your Skin, Powerful on Protection. Introducing SecondSkin™ Tattoo Cream – certified USDA organic, vegan, and cruelty-free. Paired with our advanced bandages, it’s the ultimate aftercare system for sensitive skin and vibrant, long-lasting tattoos. Because your body art is a commitment, and so is our quality.
• •Don't Let Healing Fade Your Art. SecondSkin™ creates the perfect healing environment. Our breathable bandages reduce scabbing and protect against infection, ensuring your colors stay bright and your lines sharp. The future of tattoo aftercare is here.
• •Your Tattoo's Best Friend for the First Few Days. Applying SecondSkin™ is simple, and the benefits are huge. Protect your investment, minimize discomfort, and show off a perfectly healed tattoo sooner. Watch our easy how-to guides!