Tono de Marca

approachable, educational, and trustworthy

Valores de Marca

• •Health and Wellness
• •Effectiveness
• •Sustainability
• •Transparency
• •Nature-Inspired

Mejores Prácticas

• •Always aim to inform your audience about the benefits of natural ingredients and the importance of clean beauty. This reinforces the brand's value of transparency and empowers consumers.
• •Write as if you are having a conversation with a friend. Use "you" and "we" to create a sense of connection and community. Share the founder's story and the "why" behind the brand.
• •Let the positive experiences of your customers speak for the brand. This builds social proof and reinforces the trustworthiness of your products.
• •Consistently mention that your products are free from aluminum, parabens, and phthalates. This is a key differentiator and a primary reason why customers choose your brand.
• •Use imagery and language that evokes the natural world. This aligns with your product scents and reinforces the brand's commitment to natural ingredients and sustainability.

Percepción Social

Second Nature Body Co. is perceived as a high-quality, trustworthy, and effective natural deodorant brand. Customers frequently report that the product "exceeded my expectations" and is more effective than traditional deodorants. The long-lasting nature of the product and the pleasant, non-irritating scents are common points of praise. The brand's presence at local markets suggests a connection to the community and a grassroots approach to business. The brand is often seen as a solution for those who have had negative experiences with other natural deodorants, building a loyal customer base.

Ejemplos de Copy

• •Headline: Finally, a natural deodorant that actually works. Body: Tired of reapplying your deodorant throughout the day? Our nature-inspired deodorant cream is made with powerful, plant-based ingredients to keep you feeling fresh and confident from morning to night. No aluminum, no parabens, no worries.
• •Headline: From our founder's wellness journey to yours. Body: When our founder, Alanna, couldn't find a natural deodorant she could trust, she made her own. Born from a passion for health and transparency, Second Nature Body Co. is our commitment to providing you with safe, effective, and beautifully scented deodorant.
• •Headline: One less thing to worry about. Body: Your daily routine should be a source of wellness, not concern. Our deodorant is crafted with ingredients you can pronounce and trust. Make the switch to a deodorant that is kind to your body and the planet.
• •Headline: Inspired by nature, backed by science. Body: We've combined the power of natural ingredients like coconut oil and shea butter with odor-busting minerals to create a deodorant that is both gentle and effective. Experience the difference of a deodorant that works with your body, not against it.
• •Headline: Join the natural deodorant revolution. Body: Thousands have made the switch to a healthier, more effective deodorant. With long-lasting protection and scents inspired by the Canadian wilderness, you'll wonder why you didn't try it sooner.