Brand Tone

Elegant & Sophisticated, Knowledgeable & Authoritative, Friendly & Welcoming, Passionate (about fashion & sustainability), Trustworthy & Reputable

Brand Values

• •Quality & Exclusivity
• •Sustainability & Reuse
• •Timeless Style
• •Personal Service & Expertise
• •Heritage & Longevity
• •Social Responsibility

Best Practices

• •Emphasize Quality and Exclusivity: Always use language that reflects the high-end nature of the products (e.g., "curated selection," "iconic pieces," "luxury craftsmanship," "designer").
• •Highlight Sustainability and Conscious Choice: Integrate terms like "sustainable style," "consciously chosen," "pre-loved luxury," "circular fashion" to reinforce this core value.
• •Maintain a Sophisticated yet Approachable Voice: Write with elegance and clarity. Avoid overly casual slang while ensuring the tone remains welcoming and not intimidating.
• •Showcase Expertise and Heritage: Subtly reference the store's long history and knowledge in fashion (e.g., "decades of experience," "expertly selected," "a trusted name since 1973").
• •Focus on Timelessness and Enduring Value: Position items not just as second-hand, but as investments in timeless style that hold their appeal and contribute to a more considered approach to fashion.

Social Perception

A go-to destination for high-quality, designer second-hand fashion in The Hague. A reputable and long-standing boutique with knowledgeable staff. A place to find unique, often luxury, items that are well-curated. More expensive than typical thrift stores, but offering value for designer goods. A sustainable shopping option for fashion-conscious individuals. A welcoming store with a pleasant atmosphere and honest advice.

Copy Examples

• •Timeless elegance, consciously chosen. Discover iconic pieces like this [Brand Name] classic and embrace the enduring allure of pre-loved luxury. Visit our boutique on Mauritskade for a personal viewing. #SecondhandRoseDenHaag #DesignerVintage #SustainableStyle #LuxuryConsignment #TheHagueFashion
• •Curated for You: Freshly Consigned Designer Treasures. Explore unique finds from Chanel, Gucci, and more. Investing in style, intelligently and sustainably. Secondhand Rose – The Hague’s premier destination for exclusive pre-loved fashion since 1973.
• •Refresh your wardrobe with enduring style. Our latest collection features exquisite [season-specific items, e.g., cashmere knits, silk blouses] from your favorite designers. Experience the art of sustainable luxury at Secondhand Rose. #PrelovedPerfection #DenHaagVintage #ConsciousChic #DesignerResale
• •A Legacy of Style. Each piece at Secondhand Rose is hand-selected for its quality, beauty, and timeless appeal. Find your next cherished garment with us and contribute to a more sustainable fashion future. Need styling advice? Our experts are here to assist.
• •More than just a boutique, Secondhand Rose has been a cornerstone of The Hague's fashion scene for over five decades. We believe in the lasting power of beautifully crafted garments and the stories they carry. Consign with us, or discover your next pre-loved treasure.