Brand Tone

Aspirational and trustworthy, passionate about fashion history, professional in interactions, approachable in social media, with evocative language appreciative of luxury and style.

Brand Values

• •Authenticity
• •Passion for Fashion
• •Quality and Curation
• •Customer Trust and Satisfaction
• •Sustainability

Best Practices

• •Lead with Passion, Follow with Trust: Start with evocative, passionate language that speaks to the dream and the history of the item, then always follow up with clear, professional statements about authenticity and quality.
• •Tell the Story: Don't just sell a bag, sell its legacy. Briefly mention the era it comes from or what makes it iconic. This reinforces the brand's value of appreciating fashion history.
• •Emphasize Authenticity at Every Opportunity: Every post or description should, where appropriate, mention "authenticated," "guaranteed authentic," or reference their certification process to continuously build and maintain trust.
• •Use High-Quality, Elegant Visuals: The professionalism of the brand's tone must be matched by the quality of its photography and videography. The visuals should always feel luxurious and curated.
• •Maintain a Personal and Approachable Voice in Interactions: When responding to comments and messages, maintain the friendly, professional, and helpful tone that customers praise in reviews. Address customers by name when possible to foster a sense of community and personal service.

Social Perception

'secondevieborse' is perceived as a highly reputable and reliable source for authentic pre-owned luxury bags. Customers view the brand as a gateway to desirable, high-end items, feeling a genuine connection and trust in the brand's people. The overall perception is that of a professional, knowledgeable, and trustworthy boutique.

Copy Examples

• •Some things don't just stay in style; they define it. This vintage Chanel flap bag isn't just an accessory; it's a piece of fashion history. Carry a story on your shoulder. Authenticity guaranteed. Discover more via the link in our bio.
• •Your dream bag is closer than you think. At Secondevie, we believe luxury should be cherished, and its story continued. Explore our curated collection of authenticated, pre-loved designer handbags and find the one that tells your story. Shop now.
• •More Than a Bag. We're curators of iconic style and timeless elegance. Born from a passion for fashion's greatest legacies, Secondevie is your trusted destination for authentic luxury. Discover the passion behind our collection.
• •Just In: A Timeless Hermès & Other New Arrivals
• •Spoiler: you can't say no. This rare Dior find is now available in-store and online. Ready for its second life with you. #secondevie #usatodilusso #diorbag #luxuryvintage