Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Trustworthy & Reliable, Customer-Focused, Nostalgic, Community-Oriented

Brand Values

• •Quality
• •Customer Satisfaction
• •Fairness
• •Passion
• •Sustainability
• •Preservation of Culture
• •Trust & Transparency

Best Practices

• •Speak from Passion: Always let the genuine love for comics shine through. Use enthusiastic language and share the joy that these items bring.
• •Prioritize the Customer's Experience: Frame copy around how secondcomic benefits the customer – easy browsing, reliable quality, fair prices, the joy of discovery, and excellent service.
• •Emphasize Trust and Quality: Consistently mention the careful checking process, the good condition of items, and the secure shopping experience to build and maintain trust.
• •Weave in Nostalgia and Sustainability: Connect with the emotional aspect of collecting and reading comics from the past, and highlight the positive environmental impact of choosing second-hand.
• •Maintain a Friendly and Approachable Voice: Use conversational language, ask questions to encourage engagement, and be open and responsive to customer interactions, just as Philip Ehinger's personal approach suggests.

Social Perception

Highly Positive, Reliable & Trustworthy, Appreciated for Niche Focus, Valued for Sustainability, User-Friendly

Copy Examples

• •Blast from the past! 🚀 Remember the smell of a fresh comic? We've just stocked a treasure trove of classic [Comic Series Name] editions – each one checked by hand and ready for its next adventure with you. Relive the magic! #secondcomic #VintageComics #ComicCollector #Nostalgia
• •Your next comic adventure starts here! At secondcomic, we're passionate about bringing you well-loved comics at fair prices. Quality checked, packed with care, and delivered with a smile. Make second-hand your first choice! [Shop Now Button]
• •Hey Comic Fan! 👋 Looking to complete that [Character Name] collection? This week, find rare editions and fan favorites at prices that feel as good as finding a hidden gem. Plus, every purchase helps give these stories a new life. Sustainable and super! Shop sustainably, read happily! #secondcomic #ComicDeals #SustainableReading
• •Sorting day at secondcomic HQ! 🤩 Each comic is a little piece of history, and we love making sure it’s perfect for you. What’s the one comic that brings back your best childhood memories? Share below! 👇 #ComicLove #BehindTheScenes #PassionForComics #secondcomicDE
• •This [Comic Title] is a lovingly preserved piece of comic history! Condition: Very Good – carefully inspected by our team, pages crisp, cover bright. Ready to transport you back to [Year/Era] or be the star of your collection. We believe in transparency, so you know exactly the treasure you're getting!