Brand Tone

Luxurious & Elegant, Relaxing & Sophisticated, Personal & Intimate, Quality-focused

Brand Values

• •Quality Craftsmanship
• •Sensory Experience
• •Luxury & Elegance
• •Relaxation & Wellbeing
• •Exclusivity/Personal Retreat

Best Practices

• •Emphasize "The Secluded Moment": Consistently use language that evokes privacy, personal retreat, and escape. Connect the act of lighting a candle with creating a special, personal experience. This is your unique selling proposition.
• •Highlight Luxury & Quality Materials: Always mention the "luxurious feel," "elegant design," and the "unique beeswax and soy blend" or "quality ingredients" in product descriptions, social media, and ads. This justifies the premium positioning.
• •Use Evocative Scent Descriptions: Go beyond just listing notes. Describe the *feeling* or *atmosphere* the scent creates (e.g., "envelops you in a warm embrace," "transports you to a tranquil forest," "fills your room with an air of quiet sophistication").
• •Maintain Visual Cohesion: Ensure all imagery (website, social media, ads) reflects the clean, elegant, and calming aesthetic. Lifestyle shots should be aspirational yet relatable, showcasing moments of peace and understated luxury.
• •Engage with an Air of Sophistication and Care: When interacting with customers (comments, DMs, emails), maintain a polite, helpful, and slightly formal yet warm tone. Reinforce the idea that you are providing a premium product and experience.

Social Perception

On Instagram, the perception among their followers is likely positive, appreciating the aesthetic and the idea of luxury home fragrance. The lack of widespread discussion could indicate a niche audience or that the brand is still in a growth phase.

Copy Examples

• •Headline: Your Moment of Seclusion Awaits. Body: Unwind from the day's demands. Our [Scent Name] candle, crafted from a unique beeswax and soy blend, offers hours of serene fragrance, transforming your space into a sanctuary of calm and sophisticated elegance. Light it, and find your secluded moment.
• •Instagram Caption (with a lifestyle image of a candle by a bath): Sink into bliss. ✨ Let the luxurious aroma of our [Scent Name] candle melt away the stress. We meticulously blend the finest beeswax and soy for an exceptionally long-lasting fragrance experience. Because you deserve this moment of pure, secluded relaxation. #SecludedScents #LuxuryCandles #MeTime #BathRitual #ElegantHome
• •Product Description Snippet: Experience the art of fine fragrance with Secluded Scents. Our [Scent Name] candle is more than just a light; it's an invitation to a world of sophisticated aroma and tranquil elegance. Hand-poured with a unique blend of natural waxes for a cleaner, longer burn, it’s the perfect touch of luxury for any room.
• •Email Subject Line: Discover the Secret to Everyday Elegance & Relaxation Email Body Preview: Escape the ordinary. Secluded Scents offers a curated collection of luxury candles, designed to infuse your home with sophisticated fragrances and create your perfect, peaceful hideaway...
• •Short Ad Copy: Secluded Scents: Luxury. Elegance. Tranquility. Indulge in our long-lasting beeswax and soy candles. Find your signature scent and transform your home. Shop now at secludedscents.co.uk.