Brand Tone

Elegant, Sophisticated, Modern, Aspirational, Quality-Conscious, Approachable & Community-Oriented

Brand Values

• •Modesty
• •Elegance & Style
• •Quality & Craftsmanship
• •Empowerment
• •Tradition meets Modernity
• •Exclusivity

Best Practices

• •Develop a Brand Voice Guide: Clearly document Letafet's tone (elegant, modern, aspirational, quality-focused), key vocabulary (e.g., "grace," "elegance," "handcrafted," "exclusive," "contemporary"), and phrases to avoid. Share this with anyone creating content.
• •Prioritize "Show, Don't Just Tell": Instead of simply saying "high quality," describe the fabrics (e.g., "flowing Medina silk," "breathable linen blend"). Use vivid, evocative language that paints a picture of elegance and sophistication.
• •Maintain Visual-Verbal Harmony: Ensure the copy consistently reflects the high-quality, elegant, and modern aesthetic of the product photography and website design. The words should feel like they belong with the images.
• •Speak to Aspirations: Frame copy around how the clothing makes the wearer feel (e.g., confident, beautiful, empowered, graceful) rather than just its physical attributes. Connect with the emotional aspect of dressing modestly yet stylishly.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a TikTok video overlay, or a customer service email, the core brand tone should remain recognizable. Adapt the style slightly for the platform (e.g., more concise on Twitter/TikTok, more descriptive on the website) but keep the essence. Regularly review content across platforms for consistency.

Social Perception

Positive, Appreciative of the Niche, Seen as High-Quality, Culturally Connected

Copy Examples

• •Discover the essence of grace. Our new [Abaya Name] abaya, crafted from luxurious [Fabric Type], drapes beautifully for an effortlessly elegant silhouette. Embrace modern modesty. Shop now at letafet.de.
• •At Letafet, we believe modesty is a strength, and style is its voice. Each piece is designed with passion, blending timeless tradition with contemporary flair. Experience the Letafet difference.
• •Introducing 'Serene Sands' - our latest collection inspired by desert whispers and timeless elegance. Discover handcrafted abayas and hijabs in rich earth tones and flowing fabrics. Exclusively at Letafet.
• •Letafet: Where Modesty Meets Modern Couture. Explore exclusive designs, handcrafted for you.
• •New Arrivals: Unveil Your Elegance with Letafet's Latest Designs