Brand Tone

Enthusiastic, Direct, Benefit-Oriented, Modern, Eco-Conscious, Youthful (on TikTok), Confident.

Brand Values

• •Quality and Durability
• •Sustainability/Eco-Friendliness
• •Value for Money/Accessibility
• •Innovation/Future of Transport
• •Customer Satisfaction
• •Practicality and Convenience

Best Practices

• •Prioritize Benefits, Emphasize Eco-Friendliness: Consistently frame product features in terms of customer benefits (e.g., saves money, beats traffic, freedom).
• •Always weave in the sustainability/eco-friendly angle, as this is a core value.
• •Tailor content to the platform. TikTok can be more informal and trend-driven
• •Use Consistent Hashtags and Keywords: Employ a core set of relevant hashtags (#SebSaboEbike, #RideElectric, #EcoFriendlyTransport, #AustraliaRides) across social media to reinforce brand identity and improve discoverability.
• •Showcase customer testimonials (written or video) to build trust and credibility.

Social Perception

Emerging Brand, Targeted at the Australian Market, Positive (based on the brand's own portrayal).

Copy Examples

• •Zooming into the week like 🚴‍♂️ Electric vibes!
• •Calling all adventure seekers!
• •Cut down on parking fees, traffic time and pollution.
• •Best-priced, high-quality e-bikes.
• •RideTheFuture