Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Community-Oriented, Helpful and Instructional, Nostalgic and Unique

Brand Values

• •Handmade Quality
• •Creativity and Uniqueness
• •Customer Satisfaction
• •Family and Small Business
• •Preservation/Heritage
• •Accessibility/Affordability

Best Practices

• •Embrace "Handmade" and "Vintage": Consistently highlight the handcrafted nature of the products and the unique aspect of using vintage molds. This is a key differentiator.
• •Be Genuinely Friendly and Personal: Use warm, approachable language. Address customers directly (e.g., "you," "your") and share a bit of the "family business" personality.
• •Show, Don't Just Tell, the Passion: Let enthusiasm for the craft shine through in descriptions and social media posts. Use vibrant adjectives and share the joy of creation.
• •Focus on Community and Connection: Whether it's local events or online interactions, foster a sense of belonging. Encourage customers to share their painted pieces or experiences.
• •Keep it Clear, Helpful, and Appreciative: Ensure product information is easy to understand. If offering DIY kits or classes, provide clear instructions and support. Always express gratitude for customer support.

Social Perception

Trusted Seller, Artistic and Skilled, Supportive of Local/Small Scale, Engaging and Creative Outlet

Copy Examples

• •✨ Fresh from the kiln! ✨ Take a peek at our newest batch of hand-poured ceramic mugs, made with love from a charming vintage mold. Each one is unique and ready to make your morning coffee extra special! Support small & shop handmade. 😊 #SebrinasCeramics #HandmadeWithLove #VintageInspired #ShopSmallTexas
• •🎨 Sebrina's Ceramics & Crafts | Handmade pottery & unique crafts from our family to yours. Specializing in ceramics from vintage molds & paint-your-own kits. ✨ Made with love in Texas! 👇 Shop our creations:
• •Unleash your inner artist with our ready-to-paint ceramic [item name]! 🖌️ Poured with care in our studio from a classic vintage mold, this piece is a blank canvas for your creativity. Perfect for a relaxing afternoon project or a unique handmade gift. Grab your brushes and let the fun begin! (Paints and supplies sold separately).
• •Hey Crafty Friends! 👋 Want to get your hands dirty and create something beautiful? Join us for our upcoming [Workshop Name] class on [Date]! We'll guide you step-by-step in our cozy Justin, TX studio. Spaces are limited, so sign up today and let's make some ceramic magic together! [Link to sign up]
• •More than just a business, Sebrina's Ceramics & Crafts is a passion project born from a love of creating. We believe everyone deserves a touch of handmade charm in their lives, which is why we pour our hearts (and quality materials!) into every piece, many from treasured vintage molds we've rescued and given new life.