Brand Tone

Personal & Relatable, Trendy & Fashion-Forward, Resilient & Heartfelt, Community-Oriented, Informal & Friendly

Brand Values

• •Family
• •Remembrance & Legacy
• •Entrepreneurship & Hard Work
• •Empowerment through Fashion
• •Philanthropy & Giving Back
• •Authenticity

Best Practices

• •Embrace Storytelling: Consistently weave in elements of the brand's personal story and the "why" behind Sebastian Aiden. This builds emotional connection and reinforces the heartfelt tone.
• •Use "We" and Inclusive Language: Foster a sense of community and family by using pronouns like "we" (referring to the brand/family) and directly addressing the audience in a friendly, conversational manner.
• •Stay Authentic and Transparent: Reflect the genuine voice of Candy Aguilar and The Aguilars family. If they share challenges or personal updates related to the business, let that sincerity come through in the copy.
• •Highlight Quality and Confidence: Focus on how the clothes make the wearer feel (e.g., confident, stylish, comfortable), linking back to the value of empowerment through fashion.
• •Maintain Visual and Verbal Synergy: Ensure that the tone of the copy aligns with the visuals used on social media and the website – trendy, relatable, and often featuring the family or reflecting their style.

Social Perception

Influencer-Driven Brand, Trendy and Desirable Products, Emotionally Connected, Supportive Community, Good Quality for Price (Implied)

Copy Examples

• •Instagram Post (New Dress Collection): "Sweet moments & even sweeter styles ✨ Our new dress collection just dropped, designed with all the love and care you’ve come to expect from Sebastian Aiden. For every memory you’ll make. Link in bio to find your new favorite. #SebastianAiden #NewCollection #FamilyFashionStory"
• •TikTok Video (Behind the Scenes Packing Orders): "Packing up your faves with a whole lotta love! 💕 Seeing your orders come through truly makes our day. Every piece is sent out hoping it brings a smile to your face. What are you rocking from SA this week? Let us know! @Candy P Aguilar #SebastianAidenFashion #SmallBizLove #AguilarsFam"
• •Website Banner (Shapewear): "Feel confident, look incredible. Our seamless shapewear is designed to hug you in all the right places – because you deserve to shine. Crafted with care, inspired by strength. Shop the collection."
• •Email Newsletter (Highlighting the Fund): "More Than Just Fashion. At Sebastian Aiden, our heart is with family and community. A portion of our journey is dedicated to the Sebastian Aiden Fund, supporting brave kids fighting big battles. Wear our pieces knowing you're part of something bigger. Learn more about our story and how you help us give back. [Link to 'About Us'/Fund Page]"
• •Facebook Ad (General Brand Awareness): "From our family to your closet. Sebastian Aiden brings you styles we love and wear ourselves. Founded with a story of love and resilience, we’re more than just a boutique – we’re a community. Discover trend-setting pieces and become part of the SA story today! #SebastianAiden #ShopTheAguilars #FashionWithHeart"