Brand Tone

Professionally Chill

Brand Values

• •Community
• •Education
• •Quality
• •Well-being

Best Practices

• •Lead with the Vibe: Always communicate the "professionally chill" and welcoming atmosphere. Use warm, friendly language.
• •Anchor in Maine: Continue to tie the brand to the Maine lifestyle. Use local scenery and landmarks in visuals and copy.
• •Empower Through Education: Frame information as a way to help customers make great choices, not as a lecture.
• •Show, Don't Just Tell: Use high-quality visuals of both products and people (staff and lifestyle shots) to tell the brand story.
• •Be Consistent Across Platforms: Ensure the friendly, knowledgeable, and community-focused voice is the same on Instagram, in-store, and on review sites.

Social Perception

Seaweed Co. is perceived as a top-tier dispensary in Maine. It is viewed as a trustworthy, high-end, and welcoming establishment that elevates the cannabis retail experience. Customers see it not just as a store, but as a destination with a distinct, positive "vibe."

Copy Examples

• •Your weekend adventure starts here. Whether you're chasing sunsets on the coast or trails in the woods, our Mermaids can help you find the perfect companion for your journey. #SeaweedCo #MaineAdventure
• •Meet our 'Super Lemon Haze.' It's not just a sativa, it's a sun-drenched afternoon on the coast. With bright citrus notes and an uplifting vibe, it’s the perfect choice for sparking creativity or enjoying a day with friends. Expertly grown, exceptionally smooth.
• •Curious? We love questions. Our budtenders are here to guide you, not just sell to you. Let's find your perfect experience, together.
• •More than a dispensary, we're a part of the community. Proudly Maine-owned and operated, Seaweed Co. is your local source for premium cannabis and friendly, expert advice. Come say high! #CommunityDriven
• •New Drops & Local Vibes: What’s new at Seaweed Co.