Brand Tone

aspirational, yet approachable and friendly

Brand Values

• •Curated Quality
• •Customer Connection
• •Passionate Expertise
• •Effortless Style

Best Practices

• •Embrace "Effortless" and "Elevated": Use descriptive words that evoke a sense of ease and sophistication. Avoid overly formal or technical jargon. The goal is to make luxury feel accessible.
• •Tell a Story: Whether it's about the origin of a product or how a piece can be worn, storytelling adds depth and a personal touch. Share the "why" behind the curated selections.
• •Maintain a Positive and Passionate Voice: The copy should always feel enthusiastic and genuine. Let the love for fashion and customer connection shine through in every post, email, and description.
• •Focus on Versatility and Transition: Highlight how pieces can be worn in multiple ways and for different occasions. This reinforces the value of "transitional" apparel and helps customers envision the items in their own lives.
• •Engage with the Community: Use inclusive language ("we," "our," "us") to foster a sense of belonging. Ask questions in social media captions and respond to comments to build a friendly and interactive online community.

Social Perception

chic and stylish destination for women's fashion, positioned as bringing a "city-chic" aesthetic to its seaside location, and catering to a discerning clientele including mothers with a focus on boutique brands and "darling giftables".

Copy Examples

• •Meet your new go-to for sun-drenched days and starlit nights. The 'Amelia' dress flows with every step, crafted from the softest linen for that effortless, 'just-threw-this-on' elegance. Pair it with sandals for a beachside stroll or elevate it with heels for sunset cocktails. Swipe to see how we are styling it this week. #SeaAndWanderStyle #EffortlessLuxury
• •Tired of the endless search for the perfect face serum? We’ve traveled the globe to bring you the best. Our curated apothecary features only the most effective, tried-and-true products you won't find just anywhere. Discover your new holy grail. #SeaAndWander #CuratedBeauty
• •The Denim Collection: Where classic cuts meet trending fits. Find your perfect pair, designed to be the foundation of your wardrobe, from morning coffee runs to evening adventures. Style that’s always in style. Shop now. #SeaAndWanderDenim
• •Just In: The pieces you’ll live in all season.
• •One jacket, endless possibilities. Our latest arrival is here to prove that great style is all about versatility. #StyleHack #SeaAndWander #CapsuleWardrobe