Brand Tone

Empowering, Inclusive, Community-Oriented, Spirited, Athletic, Professional, Determined, Approachable, Engaging

Brand Values

• •Integrity
• •Community
• •Athletic Excellence
• •Gender Equity & Inclusivity
• •Growth of Ultimate

Best Practices

• •Emphasize 'Community' and 'Inclusivity': Always weave in messages of community engagement, support for all genders, and youth development. Use words like 'together,' 'everyone,' 'empower,' and 'grow.'
• •Showcase Athletic Prowess with Purpose: Highlight the skill, determination, and excitement of the game, but connect it back to the larger mission of advancing the sport and promoting equity.
• •Maintain a Positive and Empowering Voice: Even when discussing challenges or striving for improvement, the tone should be hopeful, resilient, and focused on positive action and solutions.
• •Be Authentic and Transparent: Share genuine stories of players, community impact, and the journey of the team. Clearly state the team's values in communications when appropriate.
• •Engage Directly with Fans and the Broader Community: Use calls to action that invite participation, whether it's attending games, joining clinics, or supporting their mission. Make communications feel like a conversation.

Social Perception

Respected Competitors, Advocates for Women in Sports, Community Leaders, Positive Role Models, Associated with Seattle's Sports Culture

Copy Examples

• •Headline: Beyond the Game. This is Sisterhood. This is Seattle Tempest. Body: Join a movement that champions fierce competition, unwavering integrity, and a community that uplifts every athlete. Seattle Tempest: We play for more than points. We play for progress. #TempestStrong #WomensUltimate #SeattleSports
• •Headline: Watch Us Rise. Body: Experience the passion, skill, and spirit of Seattle Tempest. We're not just a team; we're a force building a future where every athlete has an equal shot at greatness. Get your tickets and feel the storm! #SeattleTempest #WUL #AthleticExcellence #GenderEquity
• •Headline: More Than Just a Disc. It's Our Community. Body: From grassroots clinics to professional play, Seattle Tempest is woven into the fabric of Seattle ultimate. We believe in growing the sport, empowering young athletes, and sharing the joy of the game. Join us. Support us. Grow with us. #SeattleUltimateFamily #CommunityFirst #TempestYouth
• •Headline: Integrity on the Field. Impact in the Community. Body: Seattle Tempest stands for athletic excellence and unwavering values. We're committed to honorable competition and fostering an inclusive environment for all. Be part of a team that's making a difference, one game, one clinic, one voice at a time. #SeattleTempestValues #IntegrityInAction
• •Headline: The Roar of the Crowd. The Strength of Our Values. The Future of Ultimate. Body: This is Seattle Tempest. Where elite athleticism meets a deep commitment to community and equity. Come witness the excitement and support the journey. Home games at Memorial Stadium – be there! #FeelTheTempest #SeattlePride #UltimateFrisbee