Brand Tone

Professional & Trustworthy and Trendy, Flashy & Enthusiastic

Brand Values

• •Quality & Craftsmanship
• •Customer Satisfaction
• •Individuality & Self-Expression
• •Legacy & Trust
• •Accessibility & Aspiration
• •Innovation

Best Practices

• •Balance Professionalism with Flair: While social media can be more casual and flashy, ensure all communications (including website copy, FAQs, and customer service responses) maintain a baseline of professionalism that reflects the quality and price point of the products. Use "Shine," "Sparkle," "Elevate," "Custom" frequently, but back it up with details about materials and craftsmanship.
• •Emphasize Customization and Individuality: Continuously highlight that each piece is custom-made and a form of self-expression. Use language that empowers customers to design their unique look, reinforcing the value of "your vision."
• •Showcase Quality and Craftsmanship: Consistently use terms like "handcrafted," "finest materials," "precision," "VVS diamonds," "solid gold," and refer to the experienced jewelers. This justifies the luxury aspect of the brand.
• •Maintain an Enthusiastic and Confident Voice: Especially on visual platforms, let the excitement for the product and customer style shine through. Use positive and aspirational language. The #GoSeeFRED hashtag personalizes this and reinforces a direct line to expertise.
• •Be Transparent and Solution-Oriented in Customer Interactions: When addressing potential issues (like mold kits or production times), maintain a helpful and reassuring tone. Acknowledge the custom nature of the work and guide customers through the process clearly, reinforcing trust even when challenges arise.

Social Perception

Positive: Seen as a go-to for custom, high-quality grillz, fashionable and aligned with hip-hop and street style culture. The family-owned aspect and direct interaction with "Fred the Jeweler" are seen positively. Mixed/Negative: Some customers have reported issues with long wait times, communication, and mold kit problems leading to fitting issues.

Copy Examples

• •ICE COLD. 💎 Elevate your drip with custom VVS diamond grillz, handcrafted just for you. Don't just follow trends, set them. Tap the link in bio to design your shine. #SeattleGoldGrillz #DiamondGrillz #CustomJewelry #Luxury #GoSeeFRED
• •From your unique impression to this masterpiece. ✨ We don't just make grillz, we craft confidence. Ready for your transformation? Hit us up! #Grillz #CustomGrillz #Handcrafted #Jewelry #ShineBright #SeattleGoldGrills
• •Your Vision. Our Craftsmanship. Unforgettable Shine. Seattle Gold Grillz – Crafting bespoke gold and diamond grillz since '76. Experience the legacy of quality. [Shop Custom Grillz Now]
• •🔥 Fresh Off The Bench: New Drops & Your Custom Sparkle Awaits! (Body snippet): Don't just dream about that perfect ice. Make it a reality with Seattle Gold Grillz. Our master jewelers are ready to bring your custom vision to life with the finest gold and diamonds. Because you deserve to shine. #GoSeeFRED
• •Level up your look. From subtle gold caps to fully iced-out statements, we craft grillz that speak your style. Quality you can see, craftsmanship you can trust. What will your smile say? #SeattleGoldGrillz #GoldTeeth #CustomMade #JewelryDesign