Brand Tone

A blend of Promotional, Character-Focused/Playful, Practical/Quality-Conscious, and Locally Rooted

Brand Values

• •Quality and Reliability
• •Variety and Choice
• •Accessibility
• •Partnership and Licensing
• •Customer Service

Best Practices

• •Tailor the playfulness for character product fans and emphasize practicality/durability for those seeking travel gear. However, maintain an underlying friendly and approachable tone for all.
• •Ensure the tone of the copy matches the imagery. If the image is playful and character-focused, the copy should reflect that. If it's a sleek luggage shot, the copy can be more about features and reliability.
• •Weave in mentions of their longstanding experience or commitment to quality where appropriate, without making it overly formal. For example, "Decades of know-how in every stitch."
• •Avoid overly technical jargon. Keep sentences relatively concise and upbeat. Use emojis thoughtfully in social media to enhance playfulness where relevant.
• •While the style might vary slightly (e.g., more emojis on Instagram), the core brand voice – a blend of reliable, fun, and customer-focused – should be recognizable whether on the website, Facebook, or in-store promotions.

Social Perception

A reliable source for licensed character merchandise and functional travel goods in Hong Kong. Association with iconic brands like Disney and Sanrio lends it an image of fun, familiarity, and appeal to a wide age range. The "Made in Hong Kong" aspect evokes a sense of local pride and trustworthiness.

Copy Examples

• •Adventure Awaits! Grab your favorite [Character Name] travel gear from MiHK and make every journey magical. Durable, delightful, and ready for anything!
• •Travel smart, travel in style. Our MiHK collection offers robust luggage with TSA-approved locks and designs you'll love. Explore with confidence! #MiHKTravel #HongKongQuality
• •Crafted with care since 1972, MiHK brings you [Product Type] that blends playful designs with everyday practicality. Quality you can trust, style you'll adore.
• •From Hong Kong, with love. MiHK combines decades of manufacturing experience with the joy of beloved characters. Discover your next favorite accessory today!
• •Brighten your day with a touch of [Character Brand]! Our latest MiHK accessories are perfect for adding fun to your routine. ✨ #MiHKLifestyle #[CharacterBrand]Love