Brand Tone

Faith-inspired, Uplifting, Friendly, Relatable, Positive, Joyful, Enthusiastic, Passionate, Encouraging

Brand Values

• •Faith
• •Positivity & Joy
• •Handmade/Personal Touch
• •Community
• •Authenticity

Best Practices

• •Always Lead with Faith and Positivity: Ensure that the primary message aligns with the core values of faith, love, and bringing joy. Use uplifting language and affirmations.
• •Maintain a Friendly, Conversational Voice: Address the audience directly using warm and inviting terms like "Hey there," "Bestie," or "friend." Avoid overly formal or corporate language.
• •Incorporate Storytelling and Personal Touches: Share the "why" behind products, snippets of the business journey (as seen in the vlogs), or how faith inspires the designs. This builds authenticity and connection.
• •Use Emojis and Positive Exclamations (Appropriately): Reflect the brand's enthusiastic and joyful nature with relevant emojis (✨, 💕, 🙏, 😊) and positive language.
• •Create a Brand Voice Guide: Document key phrases, preferred terminology (e.g., "fueled by faith"), a "do and don't" list for language, and examples of on-brand copy. This will help ensure consistency across all platforms and anyone creating content for the brand.

Social Perception

Positive Customer Experiences, Supportive Community, Emerging Brand with Personal Connection. Customers likely perceive the brand as a small, passion-driven business with a relatable owner, especially those who follow the vlogs and social media content. The faith-based aspect is a clear identifier and likely resonates strongly with its target audience.

Copy Examples

• •Instagram Post (New Hoodie): Wrap yourself in warmth and His love! 💕 Our new 'Grace & Gratitude' hoodie is here to remind you of the blessings all around. Super soft, super cozy, and designed to make you smile. Grab yours and shine bright! ✨ #SeasonsBestByResa #FaithFashion #ChristianApparel #GoodVibesOnly #FueledByFaith
• •Facebook Ad (Sticker Collection): Spread a little joy everywhere you go! 🙏 Our latest collection of faith-inspired stickers are perfect for your laptop, water bottle, or journal. Little reminders of His big love! 🥰 Shop now and get a special bundle offer! Link in bio! #ChristianStickers #FaithBased #ShareTheGoodNews #SBBRSmile
• •Email Newsletter Subject: Bestie, We've Got Something Special For You! 🙏💕 Body Snippet: Hey [Customer Name]! Just wanted to share some exciting news from our little corner of joy at Season's Best By Resa! We've just dropped some fresh, faith-filled designs we think you'll absolutely adore. Each piece is made with love and a prayer that it brings a smile to your face...
• •TikTok Video Caption (Packing an order): Packing up this special order with so much love and prayer! Thank you for being a part of the SBR family! Each piece is a little reminder to trust His plan. ✨ What's your favorite way to share your faith? Let me know below! 👇 #SmallBusinessJourney #FaithDriven #ChristianTikTok #Blessed #OrderPacking
• •Product Description (T-Shirt): Shine with the light of faith in our 'Loved Beyond Measure' tee! ✨ This comfy and cute t-shirt is more than just apparel; it's a statement of your heart, fueled by a love for Christ. Perfect for everyday wear, it’s a gentle reminder that you are cherished. Wear it and spread those good vibes! 😊 #John316 #FaithAndFashion #YouAreLoved