Brand Tone

Passionate, Enthusiastic, Expert, Knowledgeable, Sustainable, Responsible, Friendly, Approachable, Quality-Conscious, and Freshness-Focused.

Brand Values

• •Sustainability
• •Quality
• •Passion
• •Expertise
• •Transparency & Education
• •Community Engagement
• •UK Grown

Best Practices

• •Always Weave in Sustainability: Given its centrality to Season Herbs, nearly every piece of copy should have a touchpoint regarding their eco-conscious practices (e.g., 'sustainably grown,' 'planet-friendly pots,' 'net-zero water').
• •Emphasize Freshness and Quality: Use vibrant, sensory language that evokes the taste, smell, and healthiness of freshly picked herbs. Highlight their 'UK Grown' and 'Expert Grower' credentials.
• •Maintain a Friendly, Passionate, and Approachable Voice: Address the audience directly, share enthusiasm for herbs, and invite interaction. Avoid overly technical jargon unless explaining a specific sustainable practice in an accessible way.
• •Educate and Inspire: Provide value beyond the product by sharing tips, recipe ideas, and information about the benefits of herbs and sustainable gardening, reinforcing their role as passionate experts.
• •Be Authentic and Transparent: Clearly communicate their values and practices. If discussing their journey (e.g., towards peat-free pots), honesty about progress builds trust.

Social Perception

The brand's strong emphasis on sustainability and quality, which are increasingly valued by consumers, likely fosters a positive image. Their transparency about growing practices and environmental initiatives can build trust. The association with Vitacress, a larger company with a stated commitment to sustainability, may lend credibility. Social media engagement is present but offers room for growth in building a more active online community. There is no indication of negative sentiment; the brand communicates positive and desirable attributes.

Copy Examples

• •Sunshine in a pot! ☀️ Our Sussex-grown basil is bursting with flavour and cultivated with kindness to the planet. From our net-zero water glasshouse to your kitchen, enjoy the freshest taste of sustainability. What’s your favourite way to use fresh basil? #SeasonHerbs #SustainablyGrown #FreshHerbsUK #BasilLove #EatGreen
• •Taste the SEASON difference! 🌱 Expertly nurtured in the heart of Sussex, our herbs are grown for flavour and a greener tomorrow. We’re passionate about quality, from recycled pots to water-saving tech. Swipe to see how our vibrant parsley can elevate your next meal! 👉 Shop now and bring your dishes to life. #UKGrown #SeasonHerbs #SustainableLiving #FreshFlavour #HerbGarden
• •Season Herbs: Passionately Grown, Sustainably Delivered. Discover the freshest, highest-quality herbs from our Sussex glasshouse – kind to your palate, kinder to our planet.
• •Hello [Customer Name], At Season Herbs, we believe the best flavours come from nature nurtured. That’s why we’re committed to growing our herbs sustainably, like our curly parsley, using recycled water and eco-friendly pots. Learn more about our journey to Net Zero and get tips for keeping your herbs thriving! [Link to Blog Post] #SeasonHerbs #Sustainability #Growingtips
• •Bring the robust aroma of Season Herbs Rosemary to your kitchen. Grown with expertise in our Sussex glasshouses, each plant is a testament to our commitment to quality and sustainability. We use recycled and recyclable pots and are on a journey to Net Zero 2040, so you can enjoy intense flavour that doesn’t cost the earth. Perfect for roasts, infusions, and aromatic culinary creations.