Brand Tone

Artisanal & Natural, Friendly & Approachable, Proudly Puerto Rican, Caring & Gentle, Sensory & Evocative

Brand Values

• •Natural Ingredients
• •Handmade Quality
• •Cruelty-Free
• •Free from Harmful Chemicals
• •Local Identity & Craftsmanship
• •Customer Satisfaction & Self-Care
• •Environmental Responsibility

Best Practices

• •Embrace Bilingualism Naturally: Continue to weave in Spanish phrases and product names where appropriate. This authentically reflects the brand's Puerto Rican heritage and appeals to a broader audience. Ensure translations or context make it understandable.
• •Highlight "Handmade" and "Natural": Consistently use keywords like "handmade," "artisanal," "natural ingredients," "cruelty-free," "paraben-free," etc., to reinforce core values in all descriptions and posts.
• •Focus on Sensory Language: Describe the scents, textures, and feelings the products evoke. Use vivid adjectives to transport the customer (e.g., "refreshing aloe vera," "sweet, sunny day", "delicate floral scent").
• •Maintain a Warm and Friendly Voice: Whether responding to comments or writing product descriptions, keep the tone welcoming, approachable, and appreciative of the customer.
• •Show, Don't Just Tell, Puerto Rican Pride: Continue to feature "Hecho en PR" or the Puerto Rican flag emoji. Share stories or visuals that connect the products to the island's beauty and craft culture, reinforcing local identity beyond just a label.

Social Perception

Highly Positive, Appreciation for Natural/Artisanal Qualities, Strong Local Support, Effective Products

Copy Examples

• •🇵🇷✨ Unwind the Puerto Rican way. Our handmade Lavender Soap, crafted with love and the purest natural ingredients, is your daily escape to tranquility. Gentle on your skin, kind to our planet. Descubre la calma. #SeasonalSoapsPR #HechoEnPR #NaturalSkincare #Relaxation
• •🌿 Treat your skin to the best of nature! Our new Skincare Essentials bundle is packed with handmade goodness – free from harsh chemicals, full of island love. Get yours today and feel the Seasonal Soaps glow! ¡Cuida tu piel con lo mejor de la naturaleza! #SeasonalSoaps #HandmadeWithLove #CrueltyFreeBeauty #PuertoRico
• •☀️ Awaken your senses with our vibrant Passion Fruit Body Scrub! Handmade in Puerto Rico, this juicy treat buffs away dullness with natural exfoliants, leaving your skin irresistibly soft and smelling like a tropical dream. Enriched with nourishing oils, it’s pure sunshine in a jar. ¡Siente la alegría tropical! #NaturalExfoliant #TropicalVibes #ArtisanSkincare #SeasonalSoapsPR
• •Just Bloomed! 🌸 Discover Our New Collection of Nature-Inspired Soaps! Body Snippet: Hello [Customer Name], get ready to embrace the season! Our latest collection of artisanal soaps has arrived, handcrafted right here in Puerto Rico with the fresh, natural ingredients you love...
• •Watch the magic happen! ✨ Pouring our signature soy candles today, each one filled with natural fragrance and Puerto Rican soul. What scent makes you feel cozy? Cuéntanos 👇 #SoyCandles #HandmadePR #BehindTheScenes #SeasonalSoaps #AromaNatural