Brand Tone

Authentic, Passionate, Knowledgeable, Expert, Community-Focused, Welcoming, Friendly, Approachable, Down-to-Earth, Local

Brand Values

• •Passion for Surfing
• •Community
• •Expertise & Quality
• •Authenticity
• •Customer Stoke
• •Fun & Enjoyment

Best Practices

• •Speak the Language of "Stoke": Incorporate authentic surf terminology and enthusiastic language ("stoke," "radness," "charge it," "juice") naturally, reflecting genuine passion. Avoid forcing slang where it doesn't fit.
• •Prioritize Community and Connection: Frame messages in a way that fosters a sense of belonging. Use inclusive language, feature customer stories (with permission), and highlight local events and conditions.
• •Be Genuinely Helpful and Knowledgeable: Share expertise freely. Offer tips, advice (especially for cold water), and detailed product information. This builds trust and reinforces the shop as an authority.
• •Keep it Real and Down-to-Earth: Avoid overly corporate or generic marketing speak. Let the local Oregon personality shine through – be friendly, approachable, and even a little bit folksy.
• •Visuals and Voice Alignment: Ensure the tone of the copy matches the style of photography and videography used. If the visuals are rugged and natural (like the Oregon coast), the copy should reflect that authenticity rather than being overly polished or slick.

Social Perception

Trusted Local Hub, Community-Oriented, Knowledgeable Resource, Quality Products, Friendly and Welcoming, Smaller, Local Alternative

Copy Examples

• •Instagram Post (Image: surfer carving a wave on the Oregon coast): Oregon juice just hits different. 🥶🤙 Cold water, warm hearts, and all the gear you need to charge it. Swing by the shop – we’ve got the stoke (and the 5mils). #SeasideSurfShop #OregonSurf #ColdWaterWarriors #PNWsurfing
• •Facebook Ad (Targeting: Locals & Tourists interested in surfing): First wave? Or fiftieth? Seaside Surf Shop is your Oregon Coast HQ for rentals, lessons, and local know-how. Since 2003, we've been sharing the thrill of our chilly waves. Come find your radness. Book your lesson or rental online! [Link] #SeasideOregon #SurfLessons #PNW Stoke
• •Website Homepage Snippet: More than just a surf shop, we're the heart of Seaside's surf culture. Since 2003, we've been outfitting cold-water adventurers with the best gear and a whole lotta stoke. Whether you're a seasoned local or just dipping your toes in, we've got you. Come say hi – the coffee's (probably) on.
• •TikTok Video Caption (Video: Quick cuts of shop interior, staff helping a customer, local surf spot): Shop vibes ✨ Your PNW surf adventure starts here! Gear, rentals, local tips & good times. What are you waiting for? 🌊 #SeasideSurfCo #OregonCoast #SurfShopLife #GetStoked
• •Email Newsletter Subject Line: Fresh Swells & Fresh Gear: Your Seaside Surf Report is In! (Body snippet): Hey Surfers, The Pacific is calling! Waves are looking [insert conditions] this week. Before you paddle out, check out the new [Product Highlight] – perfect for these crisp Oregon days. Need a tune-up or some local advice? You know where to find us. Keep the radness alive!